Logos are quite valuable. They may be tough to cultivate, but they are necessary for any business and the cornerstone of any good business or personal brand. You want your logo to convey who you are, what you do, and why and how you do it.
Follow these tips and tricks to get started and design a stunningly gorgeous logo with custom logo merchandise today. Whether you’re a beginner or a seasoned pro.
A good logo should have the features given below:
- Be eye-catching
- Be timeless
- Be memorable
- Work well large or small
- Encompass your brand vibe
What on earth is a brand vibe?
A brand vibe is how you want people to feel when they come into contact with your company. A brand personality is another term for it. It should go consistent throughout your logo and content and goes expressed expressly in your brand standards.
As a result, I’ve provided some specifics. If any of them seem appropriate, you may start working on your design right now.
Top 10 Logo Design Tips & Tricks:
Ready to get started? Below are our top ten logo design hints and tips:
A picture paints a thousand words
Why tell people what you do when you can show them? Because a logo is a visual representation of your brand, why not show them? Use simple symbols to convey who you are.
Remember the brand emotion we talked about earlier? The use of the plane and the sun here stimulates me and brings back memories of pleasant sunny trips.
Visual puns are also a designer’s best friend; Frost Bites has created a humorous ‘bite’ to show its status as a food brand. This is performed simply by overlapping two circles of the same color as the background.
Use space in your logo design to keep it neat.
Coco Chanel allegedly said, “Look in the mirror and take one thing off before you leave the house.” It holds true for design as well.
Keep your logo “clean” if you want people to be able to see it from a distance or when it’s very small (designer lingo for “plenty of vacant space”). Here, we can see how Savant Yoga employed white space to infuse the scene with tranquility.
The word “o” and two brackets are combined to form the camera sign in this logo for a photography business, elevating simplicity. This design shows that creating a fantastic logo doesn’t always require a tonne of different colors or symbols.
Incorporating white space into your logo design is also advantageous when designing brochures, posters, t-shirts, and other kinds of marketing materials. Include your logo with ease in a variety of formats and styles.
Use shapes to think inside the box
An excellent method to distinguish your business is through shapes. For this law business logo, we encased the firm’s name in boxes to give it a polished appearance.
Since a “boxed-in” logo looks nice on stationary, presentations, and products like pens or lanyards, this also helps with cross-platform branding.
You may improve the quality of your design by using shapes with original gradients or textures. FX Technology Co. used a blue-to-yellow gradient to create an exceedingly attractive appearance. Inside the circle, they’ve used a laptop symbol, but depending on your industry, you could just as well substitute a wine glass, a bunch of flowers, or a stack of weights.
Imagine your logo in situ
On a coffee cup, this logo would look wonderful! When creating your logo, consider how it will be utilized. Will it be used on a uniform or just for your website design? Using a mock-up generator will allow you to see how your logo will look in different settings.
It’s a good idea to think about your marketing strategy when you create your logo. If you want to engage in a lot of networking, design a logo that looks well on business cards. On a business card, this horizontal coral logo by Bird View Photography would look fantastic.
Color is key to good logo design
Black and white images are not always monochrome! When trying to create a Zen-like state, black and white might occasionally be too taxing on the eyes. Use several tones of the same color to subtly differentiate elements of your logo.
By using many shades of pink, Serenity has created a logo that is really serene—just as their spa must be. You’ve come to the correct site if you’ve been thinking, “What is outstanding design?”.
Be literal with your logo
Is Electric Box Productions the name of your business? Have you considered putting power in a box? Sometimes, it may be that easy.
Make your name a symbol by using it as your logo. There’s a reason Apple’s logo is an apple; don’t be afraid to accept the obvious.
Be authoritative with your logo
Be as exact as possible, but make sure it’s suitable for your company. A production company or ice cream shop cannot provide the amount of seriousness that is required by some groups, such as non-profits.
Think about this: Would I believe this business if I saw its logo for the first time? Helping Hands designed a logo that uses hands and is respectable. Serif typefaces and muted colors are crucial for preventing the logo from becoming excessively comical.
A splash of color may increase visual interest.
As we illustrated in our blog post “How to Pick Colors,” color is the most helpful tool in a designer’s toolbox and is just as useful when developing a logo.
In design, this is known as “visual salience.” It’s a great word to use in conversation to impress your designer friends, and it’s also a great way to create a catchy logo.
Adding a “pop” of color is a simple way to make something stand out.
The green leaf image above the black text gives this Evergreen logo its brightness, but you could also use a different color for the first letter of your name or possibly the full phrase.
Avoid starting from scratch while creating your logo.
If it functions, it does. Sometimes a logo with a wheat motif is all your bakery requires. If using it feels right to you, go ahead and do so. Look at the logos of your competitors to see if there are any common themes or colors. Check out Venngage’s useful instructions for doing a competitor analysis after reading these logo design recommendations.
Don’t be afraid to rejig the wheel
For almost 120 years, Pepsi has been a recognized brand. The Pepsi logo that we recognize now is very different from how it first appeared. The change from then to now, however, happened gradually. This is due to the fact that Pepsi never abandoned its original brand in favor of a more modern and showy one.
Its clients would have been confused by a significant change as well. People might not have recognized the Pepsi brand or product as fast in stores or ads.
If you’ve ever collaborated with a logo-branded merchandise designer on a project for pay, you know they never give you just one option. To find out which logo appears most suited for your business, try out a few different designs and ask your friends, family, coworkers, and communities for their opinions.