How to Optimize Your Amazon PPC Campaigns

Amazon is the world’s biggest e-commerce retailer, however, can tap into Amazon’s huge global market with Amazon’s paid-per-click (PPC) advertising campaigns.

Get your message to thousands of audience members and enjoy extremely cost-effective strategies to market your brand.

Some marketers see conversions with Amazon PPC ads as only one cent per click. Amazon PPC might sound too appealing to be real but it delivers results for those who understand how to make use of it to its fullest potential.

Find out how other marketers can improve their marketing campaigns. Let Amazon do the help you to put your best image on Amazon.

Recommended Guide: How to Sell Products on Amazon India.

Find the Top-Converting Keywords

Amazon PPC platform isn’t quite as user-friendly as Google AdWords in regards to choosing the appropriate keywords to use in your campaign. In contrast to AdWords, users must take some steps to collect relevant information from Amazon’s paid-search platform.

Log in first with your Amazon Seller Central account. Select “Reports” at the very top which reads, “Reports,” then “Advertising Reports.” At the top of the page, you’ll be able to see various kinds of advertising reports available. Select “Search Term Report.”

It’s the Search Term Report is where you’ll find your keywords when you’ve got some Amazon PPC ads running. You can download this report once every two months (the report will show you the last sixty days) to monitor how your keywords and search terms are doing.

Uncover “Secret” Long-Tail Keywords

Keywords with long tails are essential to the effectiveness of your Amazon PPC campaigns and other marketing strategies. 

Keywords that are specific to your business can draw a large quantity of relevant search traffic, and often it’s already at the top of the funnel of sales.

Master Amazon Ad Groups

Amazon PPC campaigns fall into ads groups. Learning how to arrange your groups will allow you to maximize your campaign. Although there is no universal solution for grouping your ads You can tailor your strategies based on keyword phrases and the audience you want to reach.

Clean up the advertising structure. Consistently create your campaigns. Select the same structure for all your campaigns (e.g. by brand or product category) to avoid the need for repetition advertisements.

Create distinct ad groups that are based on the keywords. Ad groups must include one primary keyword, as well as other generic keywords related to or within the same product category.

Use Automatic and Manual Campaigns

Amazon will then complete the job for the seller, locating keywords that fit the category and descriptions of the product. Automated campaigns are an excellent option for entrepreneurs who are new to Amazon PPC ads. They also help in finding relevant keywords.

If this is your first experience with Amazon PPC, run a couple of automated ads before. The ad should run for some days or even weeks, then you can evaluate the keywords that turned to sales.

After you have a solid grasp of the best keywords using the automated campaign, you can switch to manual. Manual targeting can be more effective than automatic, which can allow marketers to stand out from the crowd.

This option is manual and requires that sellers choose the keywords they would like to bid on. If you’re more familiar with using PPC and want to target specific keywords this option is right for you.

It is also possible to test keywords, evaluate their performance, and make tweaks by using the manual method. Utilizing both options at least at the beginning, can guide the Amazon PPC strategy and build your list of keywords.