Nowadays, the era of digitalization has supplanted that of globalization. Digital solutions are everywhere around us, even in our pockets or on our wrists. This is why communication screens are also becoming more and more widespread. Indeed, digital signage is also one of the most attractive communication solutions and the one that generates the most engagement.
Although used mainly for advertising purposes, it is also of interest in the business. Using giant screens in the workplace promotes internal communication and improves employee engagement.
GIANT SCREENS TO SIMPLIFY ACCESS TO CORPORATE INFORMATION
The main interest of display screens lies in the fact of ensuring maximum visibility with an important target. In companies, screens allow the dissemination of institutional information. Depending on the location of the screen, these may be visible to all or targeted to a service, for example. This facilitates the circulation of information without the need to overload the mailbox servers.
Thanks to its ability to repeat over the day, it is also an effective tool for making official or security announcements at any time. Especially since SMD Screens have this ability to easily attract attention, more than some paper notes.
Beyond that, these broadcasts can become an attraction during the day and thus promote word-of-mouth among employees and therefore allow better dissemination of information. Thus, the screens promote both direct and indirect internal communication.
In addition, the digital screens are easy to update and are always connected. It is also possible to link them directly to the enterprise software.
Thus, they can broadcast information and data in real-time. Messages are also programmable in advance. Thus, depending on the schedule, the achievement of a goal, or the completion of a task, it is possible to automatically adapt the messages broadcast and transmit them to the teams.
ON-SCREEN MESSAGES TO ENCOURAGE EXCHANGES BETWEEN EMPLOYEES
Beyond the dissemination of information, the messages on the screen can also be a source of exchanges between employees. The various information is then used to fuel conversations and to share points of view. In addition, internal communications contribute to the consideration of each person’s role in the company. Displaying a trombinoscope, for example, can facilitate contact between colleagues and help put a name or function on a face.
Some official on-screen announcements can also invite colleagues to discuss and work together to achieve certain objectives. This makes it easier to get to know the people you work with better.
Above all, it can help to better understand everyone’s skills, including those beyond their function. This can allow them to exploit their full potential and foster collaboration between colleagues.
DIGITAL SCREENS TO IMPROVE MOTIVATION IN THE WORKPLACE
A giant communication screen does not only have an impact on the dissemination of information. It can also have indirect consequences. Indeed, the fact that a company invests in a communication screen improves its image with its employees.
This demonstrates the interest she has in internal communication and a desire for transparency. In addition, the screens contribute to a more modern working atmosphere. Thus, employees develop a stronger attachment to their workplace.
Beyond the very presence of the screen, the broadcast content can also play on the working atmosphere. They can for example display the objectives of the company or services, the values of the company, or even share positive quotes.
This also allows the teams to be informed of the services provided by the company or the advantages set up by the works council. They can also diffuse ambient visuals or serve at the moment of conviviality.
These are all factors that will have a positive impact on the employee’s attachment to the company’s projects and thereby encourage their investment. An employee who feels good in his workplace and integrated into the company project is an employee who stays and is active.