The average order value can be used to measure the success of your business. It’s simply the average amount of money a customer spends on an order placed through your e-commerce business site. It would be equivalent to the average value in mathematical terms. It is not an independent measure for success, as with all metrics. While it is a great tool to understand how your online business progresses over time, it should not be the only tool you use when evaluating your long-term growth.
How to Calculate Average Order Value?
It is simple to find this figure by simply dividing the store’s total revenue by the number of transactions. Although the amount can be tracked at any time, most businesses prefer to keep it monthly.
The Importance Average Order Value
Increased AOV is a sign that customers are spending more than they used to. You can increase your average order value and increase your brand’s longevity by taking steps. Ecommerce businesses will see faster growth if they emphasize AOV, increased website traffic, and higher conversions.
It is possible to increase the AOV of a company without spending large amounts of money on marketing its products to new clients. Client acquisition is often the most critical aspect of any marketing strategy. However, improving the experience of existing customers is a sure-fire method to build your reputation and make your brand stand out from other e-commerce business companies. AOV-based marketing initiatives often have lower costs than reaching new clients. Minor changes to your website can make a huge difference in your revenue. Here are some ways to increase sales through subtle but powerful changes to your online shopping experience.
What are the Ways to Increase Your Average Order Value?
One of the best ways to increase your average order value is to add a shipping threshold to an e-commerce site. Most e-commerce business websites use this strategy, and it works. Customers will be more likely to spend more or buy more expensive products if they have to pay a minimum amount to get free shipping. Your customers will be able to get free shipping if they spend more than the minimum amount. This allows them to use their money for other things instead of paying shipping costs. Because they are getting more value for their money, the transaction will feel better to them. Who doesn’t love a better deal? Add a customized mailer box or other unique shipping box design to make a lasting impression.
This is another way to appeal to buyers’ desire for savings and increase revenue. Customers who spend more than a certain amount in your store can be compensated by offering a discount threshold. For example, 15% off orders over 100$. This will allow you to offer discounts and help your clients take advantage of deals.
Who doesn’t want to feel appreciated? Who doesn’t want to feel appreciated? Rewarding loyal customers with discounts on future purchases is a surefire way of keeping them happy. Your loyal customers can be rewarded by offering gift cards or coupon codes for their next purchase at your online store. This will increase their likelihood of making future purchases and instantly increase the value of their recurring business. Loyalty programs will offer customers more value than their money and may be seen as a distinctive price point differentiating you from others. This small detail can significantly impact your brand and increase your brand recognition. Although you might not immediately see the results, it is a smart way to increase Shopify’s AOV and build sustainable revenue.
It is essential to ensure that your e-commerce business store stocks complimentary items. Cross-selling is a great way to make it easy for customers to find more things. Cross-selling is a way to make it easy for customers to find the right merchandise or accessories to enhance their products’ versatility. Your online store should be organized like a physical store. You want the shopping experience to be seamless. The customer should not have to navigate too much. It should be easy to leave with well-rounded orders.
In that you encourage customers to buy complementary products, this strategy is similar to cross-selling. Instead of leaving the decision up to them, they can create a bundle that includes everything they need and offers the additional benefit of saving money by adding a small discount.
People may need to be pushed by time-sensitive sales to buy things they might otherwise be hesitant about. Everyone is constantly trying to justify their spending. A limited-time offer can be a great incentive to get people to commit. This discount will increase your average order value in Shopify, but it also allows you to efficiently dispose of your existing products to make way for new stock.
It is easy to use the psychology behind saving to your advantage. You have to integrate a pop-up tab in your e-commerce business shop that displays your customers how much money they are saving. It is enough to make someone want to continue filling their cart to increase the size of the deal by seeing the dollar amount of savings that have been linked to the current transaction.
You can take advantage of your purchase history and add a customer who also bought or the most viewed section to your browser. Based on what the shopper is currently looking at, you can make suggestions. This can be used to cross-sell or help people find the product they are looking for.
It is one of the best ways to increase your average order values. Using customer reviews to provide valuable information and build trust can be a great way to increase your average order value. Recommendations can be a powerful tool for easing a buyer’s fears. Social proof can increase conversion rates and result in more items being added to the shopping cart.
Top brands pay great attention to packaging. High-quality custom packaging will set you apart from the rest.This is an excellent opportunity to show your customer that your company exceeds their expectations.
Online retailers can make an impression on customers by using custom folding boxes, unique rigid boxes, or other types of branded packaging. This will leave a lasting impression on the unboxing experience. This strategy will increase the average order value of the online store. Your clients will remember the special custom boxes they received while using your products. Businesses that provide excellent customer service from the first contact point to their customers are more likely to remain in business.
These subtle additions to your website can be a great example of how to increase average order values in e-commerce business. They will have a significant impact on the brand’s recognition over time. Your brand is the perception of your business by the public. Connecting with customers through the entire buying process is one of the best ways to make your brand stand out. These tips will help you highlight key contact points on the way to checkout.