Roles & Responsibilities of a Digital Marketing Professional

Are you looking for a digital marketing job description for various experiences and levels? We have got you covered.

Digital marketing has different roles to offer. From digital marketers to social media strategists, paid media specialists, content marketers, SEO analysts, etc. 

If you are a fresher and unsure about the key responsibilities, you could look at interning in various departments before selecting a specific role. 

This blog is for those who want some transparency around various digital marketing job roles. But before that, let’s first understand how digital marketing jobs are growing.

The blazing speed of digital penetration has led to an ever-rising demand for skilled digital marketers. According to the McKinley Marketing Partners’ 2019 Marketing Hiring Trends, there was a steady growth in the need for digital marketing professionals who possess all-important digital marketing skills.

In the current year, India alone will generate nearly 20 lakh jobs in the industry, with an expected rise of 27.4% in 2025. With advertising spending rising annually, digital marketing will exceed traditional print by the following year.

Even in the present economic slowdown, the digital marketing industry continues to grow with customer durables and big e-commerce spending. However, there is much work to be done here with these many opportunities.

Fortunately, we have a wide array of career options in this sector. 

You can choose your path from a different choice based on your abilities and knowledge. Digital marketing job descriptions are evolving, and today businesses are looking for innovative and fresh minds to help them make a massive difference in marketing.

Digital Marketing is for passionate and creative people. This field is result-driven and improves your creative skills and knowledge. 

There are large numbers of digital marketing jobs available in the market. Here is a list of the digital marketing responsibilities that a digital marketing professional must undertake.

Digital Marketing Executive

A digital marketing executive is responsible for handling digital marketing strategies for the company.  Here is a list of responsibilities for a digital marketing executive.

• Create and manage digital marketing campaigns
• Handle the company’s website
• Optimize the content for the website and different social media channels like Twitter, Google Plus, Facebook, and Instagram
• Track the traffic flow of a website and offer internal reports daily
• Fix any mistake in online content and arrange webcasts and webinars
• Find new digital marketing trends and make sure that the brand is available publicly.
• Work on the SEO
• Edit and post videos, content, audio content, and podcasts on different online sites
• Promote brand products and services in the digital world
• Generating and executing SMS and email-based campaigns

Digital Marketing Job Description for Juniors and Freshers

We understand how daunting it can be for freshers to decide which role one should take up. Some of the primary responsibilities are:

• Social media management- Understanding various brand requirements and decoding client briefs and your team manager is a part of your job role. Developing campaigns and campaign reports will be a part of your job.
• Email campaigns- Abstracting, getting the correct database, designing, and sending out mailers.
• Content writing- You must understand the basics of content writing for the company’s website, blogs, and social media requirements.
• Analytics- Web analytics includes analyzing web traffic and social media and analyzing these numbers to lessen bounce rate and optimize the web pages for the best results.
• Website-  You must understand how to create websites and landing pages and optimize them with different plug-ins with the correct guidance from the team.

SEO Executive

The primary role of an SEO executive is to help a website page rank on the 1st page of the search engine and increase the site’s traffic. 

SEO is booming every day, and SEO executive jobs will be increasing in demand. SEO executive roles will be available only in big companies with marketing departments. 

 You must have the right experience and technical skills. Here are some of the essential roles and responsibilities of an SEO executive:

• Conduct off-site and on-site analyses of clients in different industries
• Create a performances report using the Google Analytics program
• Keep yourself updated about Google’s Algorithm
• Contribute to the organization’s blog for off-page and on-page optimization
• Conduct keyword research as per the recent keyword research strategies

Digital Marketing Manager

The primary role of a digital marketing manager is to make your brand popular in the digital world. Here are some of the responsibilities of a digital marketing manager:

• Improve brand awareness in the digital world
• Drive traffic and attain leads
• Measure the site traffic, recognize, and evaluate new digital technologies and optimize the different marketing campaigns, social media, email marketing, and search advertising using various web analytics tools

Copywriter

There are different job roles for a copywriter. A digital writer produces content for other web pages. 

A copywriter can help the content team refine their words and content to get more reception, help search engine marketers write an improved copy, and enable social media managers with improved terms for posting on different social media channels. Here are some of the vital job responsibilities of a copywriter:

• Customize the content and style of writing assignments as per their purpose, like inform or sell
• Understand the target audience as content writing is not for customers. It is for the readers. 
• Work with various teams to ensure quality results and vital visual elements of the web page.
• Finding interesting angles every time for an article.
• Write for web pages, blogs, eBooks, social media, slogans, and video scripts.
• Help with the business pitches to attract new projects and clients.
• Offer digital content like infographics, videos, and images.

Which role did you like the most? Do you want to build a career in digital marketing? If so, then join the best digital marketing courses in Bangalore. There are large numbers of digital marketing training institutes that offer training to students, professionals, and entrepreneurs.