Haven’t you figured out how to scale your website and achieve more engagement, leads, and conversions? Then, you probably haven’t tried showing engaging social media content to your website. Have you figured out how to make the voice of your customers and the love they share for your brand into promotional content? If not, then here is the answer – use customer reviews and UGC in your marketing campaigns.
To use UGC and social media content in your marketing, you need to add one simple tool to your marketing tools basket- social media aggregator. It is a tool that collects social media feeds and presents them on a social wall which you can then embed into your website.
With a social media aggregator, you can upscale your marketing ROI. Sounds unbelievable? Let’s discuss the main reasons why you should use it.
Benefits of using social media aggregation tools for your website
1. Create a sense of social proof and trust with UGC
Social media aggregation is the best way to collect user-generated content. Your customers are mostly present on social media, where they share their reviews and opinions about a product/service/brand. If you are garnering a lot of love and appreciation on social media from your users, it’s time you show it off in marketing your brand.
You can collect all the relevant content from social media using an aggregator tool. All the website visitors checking your website for the first time will be able to trust your brand after seeing UGC.
2. Engage your audience
One of the biggest concerns of brands regarding the websites is bringing engagement. People visit the website, scroll through it, and leave halfway. It affects the marketing as the visitors don’t even see the whole message of the brand, let alone go through the conversion.
But social media content is one thing that can hold the attention of your website visitors for a long time and engage them. With a social media aggregator tool, you can collect the relevant social media content and add them to your website easily. And it will help you engage your audience and increase the dwell time of your website.
3. Saves time and energy in marketing
Marketers need to invest a lot of time thinking of unique content ideas for marketing campaigns and then plan & create them. But, social media content can be a simple answer to the hectic content creation process for marketers. The social media aggregator tool makes it easy for brands to collect social media content and embed it on the website. So you can save time and energy in creating marketing content.
4. Increase website conversions
UGC and social media content on the website influence the buying decision of visitors. By engaging and winning their trust, you can encourage them to scroll to the end of the webpage, click the CTA button, complete the process and become your customer. So, with social media aggregation, you can simply lead them to the conversion stage.
5. Encourage UGC Creation for your Brand
People are always more influenced by other people’s actions instead of just a promotional brand message. If you collect and show UGC on your website, it will encourage your passive customers to engage with your brand on social media. Thus, resulting in UGC creation for your brand. You can make your customers feel appreciated and turn their opinions into your authentic brand voice.
6. Show a variety of content on your website
Out of the thousands of websites that you have browsed till now, do you remember how many of them had a unique style of content? It’s rare to find content on websites that is unique, customer-centric, engaging, and content created by customers. With UGC, you can change that and make your website content fresh and unique. It gives you a chance to stand out from the competition. So use a social media aggregator for your website to show a variety of content.
7. Content customization and moderation
When embedding social media content to your website, one of the major concerns is managing the content. Obviously, you cannot control what content users share related to your brand on social media. But a social media aggregator gives you the power to control what user-generated content from social media will be displayed on your website. Features like content customization and moderation of social media aggregators will help you display the best version of social media content.
Skyrocket your website engagement rate, conversions, and build a loyal customer base with social media content on your website. Use a social media aggregator tool to make it all possible in the simplest ways. Using a tool will help you make your website widget more creative and engaging.
So get started today, select a social media aggregator tool and make your website ROI-driven.