Creative and unique packaging is the key to surviving in the market. New brands are coming into the market rapidly, and competition is rising daily. Many brands with similar brands are emerging in the market. The custom bakery boxes made the competition easy. Brands can do several amendments to the packaging. They can use advanced technology in making custom packaging. Custom packaging helps the brands in selling the products worldwide. Custom packaging is one of the best marketing strategies.
Use of Vibrant Hues in Custom Packaging
Colors are the main thing of any bakery packaging. It is straightforward to play with the colors. Changing is the color scheme popped out with some fantastic results. Brands can differentiate the bakery boxes from the competitors with the help of colors. Brands always prefer material on which colors pop out nicely. Cardboard material is convenient for printing. It gives a very decent look. Range of colors used to make different and unique patterns. A brand needs to focus few things while playing with the colors. Check the color wheel as a guide. It helps the brand in choosing the perfect contrast of colors. The right blend of color in custom bakery boxes dramatically influences the customer’s buying decision.
Brands can assume a positive response from the customer’s side. Colors link with neuron signals in the brain. These are unconscious signals. The complementary and contrasting colors in the custom bakery packaging boxes favor the product. It generates an unconscious response from the side of customers and in the influence of this customers buy the product. It creates curiosity between the people about the product when they see the product in someone’s hand. People assume look quality packaging will have a good quality product if any brand wants to gain the public’s attention.
So, the packaging should look bright, colorful and classy. There are almost more than 90 percent chances that the customer will automatically convince to buy the product if the product is in high-quality packaging. It shows customers that brands treat every aspect of the product and packaging equally.
Various Custom Packaging Box Styles
Custom bakery boxes serve as the brands’ ambassadors in the market. It represents the brand in the market. Therefore, investing time in custom bakery boxes will help you in the long run and provides you with unlimited benefits. Many brands consider cardboard and kraft material is the most convenient and ideal material. Different shapes like circular, rectangular and square can easily make on it.
Moreover, the styles of the bakery boxes can be customized. Few styles have been described below. Brands don’t need to select from these; they can customize any other style that the brand desire.
Base and Lid style boxes: this style consists of two separate parts base and the lid. To close the box lid part, come on the base. This type of boxes suitable for sweets and chocolates.
Sleeve slider style boxes: these boxes also consist of two parts, one slide out of another like a drawer. Many bakery brands use this style to make Macaron boxes.
Middle hinged style boxes: this style consists of two parts width and a deep base, and a flat lid. They both are connected. One side covers the box. Suitable to pack cakes.
Addition of Handles and Windows in Custom Packaging
Brands need to go beyond imagination to make the packaging unique and creative. It makes the bakery box different and better than the competitors. Playing with the features can help the brand get a unique and appealing look. These also feature helpful in gaining the attention of the customer. These features create trust among the targeted audience and provide them good customer experience.
Handles on the packaging are made with cardboard material. They made the packaging handy. Customers like to buy things inconvenient bakery packaging. They are mostly placed on the top of the box can also be placed on the side of the bakery box. These handles convert the box into a different style. It comforts the customer while carrying the product. Ribbons can replace cardboard handles to give the box-themed look. It all depends on the manufacturer and the product for which they are designing.
The box’s window is made to give the product an unmistakable look. The windows are usually made from plastic sheets. They are placed on the top of the cardboard bakery boxes and can be added on the side. Even the style of the windows can be customized like rectangular, oval, square, triangular, circular and square etc. Customers can get an idea about the aroma and freshness of the food item through the window. It is beneficial in creating a trust that the product is good to consume. Brands offer transparency and quality of the product through windows.