UX/UI professionals often utilize”design thinking” or “design thinking” to describe the most successful and unsuccessful design choices that their colleagues make in the field, but people who are new to the field are usually perplex by this concept. Let’s examine the meaning of “design thinking” means and the role this concept plays in the design and implementation of your current projects.
What Is Design Thinking?
“Design thinking” is the approach to creating services products, applications, and other items that focus on providing the most effective solution to a client’s issue or issues. It is important to note that the technical aspect, along with the potential financial benefits of the solution are not important, since these can be address by the developer in the event that the final product meets the demands of the client in the most effective way.
The growth of “design thinking” entails a couple of key competencies:
- Thinking business-orient
- The understanding of the issue from the point of view of the user
- Personalize approach to development
How Design Thinking Works
Every professional user experience company attempts to resolve a client’s issue with five specific steps which include: empathy, focusing concept generation, prototyping and testing. Let’s discuss each one more deeply.
1st Stage: Empathy
Since users are the person suffering from the issue the designer is trying to solve It is essential that the main view of the issue to be view as the viewpoint of the user. That is that a designer needs to be in the position as the person who is affect to be able to comprehend the issues that the user is dealing with, and also what they require and desire for the best experience. Although every designer is bound to have their personal opinion however, it is essential for them to put their personal preferences and prejudices aside and consider the issue from the viewpoint of the user who is affect.
The true designer operates from a compassionate perspective. It is simpler to complete tasks that the designer truly cares about and comprehends. This is a completely different kind of challenge creating a solution that is able to meet the needs of other customers. This requires a profound understanding of the customers business role and how the specific solution best meets the specific requirements of the customer.
Second Stage: Focusing
After the data is gather and compile base on the comprehension of a perspective from the user’s perspective of the issue at the stage of empathy We move to the focus stage. This stage of design thinking involves establishing a point of focus and then pursuing the most appropriate solution. In order to do this the designer should identify the main question they are seeking an answer to at the following stage. Most often, the question will relate to specific business processes and the best strategies to enhance the user’s experience.
Third Stage: Idea Generation
Base on the knowledge of the issue gain during the empathy stage , and the best outcome that is derive from the focus stage following the focus stage, the next step involves the exploration of ideas to find the most effective methods through that to create the perfect solution. In this phase it is crucial that the designer eschew the traditional wisdom methods and think outside the box in order to come up with the most original, custom-design method.
At this point there are too many ideas that are not enough. Designers must think about everything regardless of how over the top or radical it may appear initially. Only after several ideas are gather that the designer has to sort through these ideas, sorting out feasible ideas from the clutter.
The biggest obstacle designers must over come at this point is criticism, the adversary of creativity. Designers need to be cautious that no ideas are wrong. Certain ideas are superior to others, of course, but the evaluation of their effectiveness is part of the filtering process that is use in idea generation. Critique of ideas is inevitable however it shouldn’t be allow to hinder creativity.
Fourth Stage: Prototyping
With a clear set of ideas about how to go about finding the solution We move to the prototyping part in design-thinking. This involves working with the ideas to develop an idea that is concrete and then create a smaller version of the design . It incorporates the most essential elements to help in achieving the ultimate solution.
With the help of a prototype, designers can:
- Learn from the mistakes and improve them.
- Find the ideal idea to implement or combine ideas from several concepts together.
- Improve the product
- Find the best option for your final item
- Reduce costs and time by experimenting with the prototype, not creating the ultimate product the event the solution doesn’t work out.
If the process of creating the prototype is successful The designer can then move to the testing phase that is part of the design thinking process. If the design fails the process is revert to the focusing stage in order to begin the process of evaluating essential solutions.
Fifth Stage: Testing
If the prototype is successful, the designer then moves to the next step which is testing the new solution. Although the test is the final of the five stages, it’s actually design to create a repeatable process. Testing can reveal previously undiscovered issues that must be resolve, which will results in making the final product more efficient more.
The most efficient way to test an item is to give into the client. They will utilize it extensively and will likely discover difficulties with their own processes that would be difficult or even impossible for the creator to imagine. When users provide comments, the development team will further improve the product and employ more effective testing methods by using a variety and across different devices. The improve product is given to customers to use and the process continues until the user gives a positive rating to the final product.
How To Apply Design Thinking
To comprehend the significance of design thinking, let’s take an individual in the food industry seeking to design an idea for a novel type of microwave. If the designer decide to take the standard approach, they would talk to many microwave users to get their comments, analyze the advantages and drawbacks of the existing microwaves available and then propose a solution that combines the knowledge they have accumulate.
A designer might choose to take a different and more imaginative approach, paying less attention to the product and more on the microwave user’s behavior and patterns.
In general, design thinking assists to come up with more creative solutions to problems that aren’t immediately obvious which can save both time and money during the process. Understanding the issue from the viewpoint of the client and thinking outside of the normative limitations, filtering through an array of ideas and coming up with new solutions are the primary advantages of this method.
Few processes require the same level of a dive into the brain of the user as the business of UX/UI design. However, by understanding the issues and issues of customers, designers is able to create the most effective and accommodating solutions for their customers.And checkout more in Colourist logo and their pages called write for us UI/UX design