Not too long ago, all that a business could use as signage was a banner, poster, vinyl adhesive, or a hire a billboard. Today technology has changed the way businesses can make the most of signages. Now they can create a more dynamic and interactive customer experience. While traditional signages can convey one message at a time and need proper planning to be updated, digital signages can play a medley of multiple advertisements and target various audiences simultaneously.
Traditional v/s Digital Signage: The Broad Picture
So, how can you, as a brand, make a difference before the eyes of your audience? To make your brand shine more than your competitor, you have to showcase it strategically. How? You can do it easily via signage in Sydney, World Advertising, with four decades of experience, has carved a niche with their state-of-the-art signages that tell your client the story of your brand compactly, alluring them to your business, thereby boosting your sales. There can be various kinds of signages. Some are traditional, like vehicle or wall graphics, posters, banners, etc. Some of them are technology-oriented, like interactive kiosks, digital menus, indoor or outdoor or floor-standing displays, and so on.
What keeps Traditional Signages Ticking?
When advertising was born, only static, traditional ways were available to present your idea before your target audience. Billboards and posters are popular examples of traditional signages.
1. No power supply is needed
Traditional signages do not rely on a power supply to display your messages. This makes them more versatile for outdoor purposes, were securing an electricity connection point is often difficult.
2. Set up is easy at any location
You think of any place, and you can display traditional signage there. The victory flag hoisted on top of Mount Everest or a vehicle vinyl wrap crusading all across the city – you think of a place, and you can design and implement traditional signage there.
Sometimes, not being dynamic has its plus points too. Being a static message, once you put it up, it keeps displaying your advertisement unless you decide to take it down. With them, there is no rush to comprehend a medley of moving messages in a jiffy. Naturally, you can rely on them with your message.
4. Minimal upfront and maintenance cost
The cost of printing has gone down, so has the cost of printed signages. Moreover, once you display such an advertisement at any place, there is hardly anything that you need to do to maintain it.
What gives Digital Signages Raving Reviews?
Digital Signage is a technology-based electronic display used to propagate messages or information.
1. Easy Handling of content
Digital content can be handled easily, just with a few clicks. So, you get the flexibility to keep your signage interesting by updating your message, image, and so on.
2. Easy Integration with other marketing channels like Social Media Handles, Email, etc.
No one is free from the influence of Social Media. With digital displays, you have the option to share pictures with your social media fans, curate hashtags, synchronize content from your other marketing avenues like email campaigns, and so much more.
3. Dynamic, Interactive Approach with Multimedia Effects
With sound and other effects, digital signages create a dynamic approach. They have made interactive kiosks (remember, ticket counters at cinema halls or check-in kiosks at the airport?) a reality that makes many tasks convenient. Multiple messages can be conveyed at the same time targeting different audiences.
4. Provide a more dynamic experience to the Customers:
With a very attractive take on advertising, there is no denying the fact that digital signages can almost communicate directly with the customers and lure them more.
To conclude, we would suggest you be flexible about your marketing approaches. Especially in the pandemic era, when gathering more and more eyeballs is imperative, how you intend to use your signage would play a pivotal role in deciding which version of it you should opt for. No rule says both cannot work in tandem.