Combining direct mail and digital marketing creates a powerful synergy that enhances unique outcomes in your campaign. Most customers prefer receiving personalized direct mail, which is essential for business people as they develop ways to achieve this for their clients. Below is a list of ways to integrate direct mail and digital marketing.
Coordinate Direct Mail And Email Campaigns
When executed correctly, combining email and direct mail increases response rates, increasing overall outcomes. After sending direct mail to prospective clients, follow up with an email and continue the process by incorporating personalized mail pieces. Integrate a solid call to action for every marketing piece and give recipients a sense of urgency to respond to various offers. Test multiple CTAs in direct mail and email pieces to establish the one that yields the best outcomes.
Tie Direct Mail To Interactive Marketing
Combine digital marketing and direct mail to drive the required engagement with clients. Send holiday cards to each customer every year and combine direct mail and digital for more outstanding outcomes. Send a holiday plastic card mailer to customers with company details and a QR code that directs the clients to a YouTube channel that expresses sincere gratitude to customers. When using such media, consider keeping the message consistent and straightforward throughout the marketing efforts.
Use Direct Mail To Drive Customers To Digital Offers
A proven strategy entails fusing digital marketing and direct mail by sending a printed piece and then driving clients to a high-value lead magnet, usually online. Clients will access the page by scanning the QR code or entering a landing page URL. Prospects have to watch a short video regarding the offers and are presented with an opportunity to join a contest.
Direct Mail Can Help Drive Engagement And Spread Awareness
Merging digital marketing and direct mail helps drive engagements with existing clients, which helps spread the word on new offerings. Combine print and digital to reconnect with the target audience to drive the adoption of new products.
Direct mail is a crucial tool for sharing details and capturing attention on product launches and upcoming changes. Blending digital channels and direct mail helps to reach clients more effectively. Customers have become more digitally connected than ever before. Apply the above tips to capture the audience’s attention and communicate the marketing messages to generate the desired outcomes.