When talking about mobile app development, keep one thing in mind: the success of a mobile app begins and ends with the app user. The user experience (UX) you provide can make or break a mobile app in the market. A successful app is all about the rich user experience you create for your customers. Undoubtedly, the reason behind the failure of any mobile app in the market is a clumsy and poor user experience. However, some practices can secure and maintain your mobile application’s usefulness over time.
Any mobile app developer will agree that mobile apps need to be updated with time to keep pace with the rapidly evolving mobile technology. One must invest time and effort in upgrading the UI, UX, and other mobile app features. Otherwise, the chances of the app crashing and becoming useless in the dynamic app industry are high. Apple’s decision to eliminate 50,000 obsolete apps from its App Store in 2016 was good!
There are many benefits of investing in the long-term maintenance of your mobile apps. For instance, continually upgrading your apps will result in enhanced user experience, improved ROI, better data visibility, reduced downtime, minimized uninstalls, and much more!
What are the best practices for maintaining your mobile app after deployment?
Any reputed mobile application development company offers post-deployment app maintenance services to ensure it remains relevant and stays on the top in the app market. Here are the best practices for investing in the long-term maintenance of mobile apps:
Keep up with Timely Updates:
All businesses using mobile apps need to monitor how users interact with their apps. Follow user opinions. This provides insight into user psychology and helps you understand which features users are looking for and which are not helpful.
Based on user interaction data and user feedback, add updates along with fresh features in a timely manner to your app. You can also fix bugs with regular updates. Also, ensure your app is updated to match the specifications of the newly launched devices. New features, even small ones, can ease users’ problems and make them feel heard and valued.
Improve User Security and Privacy:
Mobile apps should not bombard users with excessive permissions. No one wants to go through a long list of app permissions before using the app. It’s exhausting and frustrating.
Therefore, make sure to request only necessary and relevant permissions. For example, online payment gateways do not require access to cameras or galleries. When your permissions are correct, they give users a sense of security and trust. Allows users to control how they share personal information to use the application.
Add a Landing Screen on your mobile app:
A landing page is undoubtedly the most effective tool for lead generation and marketing. Landing pages are unique because they have more targeted actions. You can use landing pages to encourage and promote your business goals. Add a landing page to your mobile app highlighting special offers for your users. Doing so will attract your target audience to these offers, increasing conversions and sales.
Customizing the UX for Mobile App:
What better way to retain users and attract potential users to your mobile app than customizing the UX? They are more likely to continue using your app when you customize the user experience based on their needs and preferences. Creating a personalized experience for your users can encourage them to stay loyal to your app. The best way to personalize it is to create a highly curated list of content and materials in your app based on the user’s past purchases, activity history, and in-app interactions.
Improving Customer Support:
Your mobile app should always allow users to get customer support and help when they need it. An accessible help desk will allow customers to clarify their questions and complaints in a hassle-free manner quickly. Be sure to provide your users with various support options, such as a search tab, live chat, FAQs, and instant support via a one-click contact button, to name a few.
Here are five proven ways to maintain your mobile app after deployment. If you follow these five tips diligently, your app will never sell out, even in this dynamic market!