E-commerce has seen a boom in activity and new customers as a result of the pandemic. For the sake of their employees’ safety, many firms were forced to close their physical shops and place them on furlough. For some clients, shopping online has become a necessity, especially if they belong to at-risk groups. They, like your company’s employees, must maintain their health. Despite this, consumers require food, cleaning supplies, and shelter.
If you haven’t already begun to invest in e-commerce, now is the time to do so in order to survive in the pandemic economy. Current techniques aren’t working, according to a report produced by Catalyst Digital, and businesses are losing money as a result. Customers are increasingly choosing products based on their convenience, as evidenced by the fact that 66% of customers buy products based on their convenience. Data and analytics are now the most popular e-commerce services.
In the meantime, consumer behaviour has shifted in response to changing conditions. The Kinsta blog looked at some of the consumer behaviour indicators. It also looked at the size of e-commerce markets, finding that while the US is in the top ten with $340 billion, China has $672 billion. Spain leads in travel with $67 billion, while South Korea leads in a number of markets, including fashion, cosmetic items, and non-food domestic groceries, with $37 billion. These figures indicate the possibilities for focused marketing and growth in several industries.
Cross-Platforming Is Now Required
It will not be enough to have a single website. You must work on SEO for standard search engines like Google, but you must also go above and beyond. Consumers and prospects buy things on a variety of platforms. Retailer websites, your own website, and social media are all examples.
Amazon is one platform that should be approached with caution. Many people shop on Amazon, and the perks include a better rate of customer acquisition and a wider reach of people who are familiar with your brand. The lack of control over much of the process, as well as fees that eat into your revenue stream, are both disadvantages. Even if you don’t sell on Amazon’s website, real-time data may be of interest to them. Take precautions to ensure your safety and make an informed decision.
You also run the danger of your niche being stolen by a company. The Wall Street Journal revealed in April 2020 that Amazon was breaking its policies by leveraging seller data to create products that might compete and sell for less money. If you decide to go this route, keep track of your numbers and be aware of the possibility that Amazon will borrow from you. According to Amazon employees, the company expects its brands to control 10% of sales by 2022.
Accounts on social media have also become a requirement. Customers have turned to their mobile phones and laptops to make informed decisions as they have fewer opportunity to go or visit stores in a mall. It is now necessary to have someone on staff who can manage the posts and promotions that are appropriate.
This is your moment to shine if you own a platform management company for other e-commerce shops. Marketing companies have the ability to control the customer journey and optimise online sales.
Data Is Business
Customer profiling has gotten more convenient while also becoming more difficult. Customers must now opt in to certain laws about the data they submit, and firms are no longer allowed to send spam-like emails, especially if they are reported.
You may use the data you have to improve the customer experience and keep your online customers coming back. People enjoy being rewarded for their buying habits as well as having convenience while making purchases. By catering to both, you may enhance e-commerce sales.
You can create a product, service, or campaign around a target after you have enough data on them. A demographic, psychographic, or algorithm can be used. With abandoned cart emails, you can also track delivery and orders while promoting targeted calls to action.
A Purchase Journey That Has Been Modified
In the past, the consumer path to purchase a product included both online and offline activities. Although a growing number of people made purchases using their mobile devices, offline activities encouraged them to complete the transaction.
With the pandemic, offline activity forms that are safe for consumers, sellers, and staff are required. Taking advantage of the demand in cooking products is one example. Due to the fact that many people are remaining at home due to quarantine orders, they are more likely to bake and cook, which means there is a chance to receive recipes and coupons in the mail.
Fast Shipping And Online Grocery Delivery
The virus can be contracted in grocery stores. As a result, they’ve begun outsourcing delivery services to companies like Instacart and Shipt.
This is a B2B (business-to-business) and maybe a B2C (business-to-consumer) opportunity. Grocery delivery is still in its infancy and is still a work in progress, though curbside pickup has improved. One approach to take advantage of the situation is to find methods to make the process easier for customers. Investigate your choices if your company can supply valued products on demand. Instacart is controversial, yet it is incredibly popular; the same can be said for things that can be delivered by Amazon.
Automate your delivery and aim to get things to your customers as fast as feasible. They like to pay as little as possible and want items as fast as feasible. In order to create things on demand or automate shipping, new services have popped up.