PROMOTIONS STRATEGY TO INCREASE SALES OF YOUR BEAUTY PRODUCTS

1. REFERRAL PROGRAMS

The majority of business owners concur that word of mouth is the most effective strategy to build your brand. Apps for referral marketing can be used to motivate clients to spread the word about your business online.

According to a recent study, 83% of customers who are pleased with a company’s products are willing to recommend it to others. In actuality, only 29% of those individuals really refer a client. Because of this, setting up an affiliate network for your online store is a crucial step in building your brand.

Without mentioning Harry’s, I can’t talk about referral programmes. A referral marketing programme was started by the grooming company Harry’s to help promote its goods. They developed a “Milestone Referral Campaign” with four distinct milestones and various quick prizes.

• Free shaving cream for referring five friends.
• Free razor after referring 10 friends.
• Refer 25 friends and receive a free premium razor.
• 50 friends recommended results in a year of free shaving.

In just one week, they collected over 100,000 emails using their referral advertising method.

Affiliation systems

If you know how to take advantage of affiliation systems, they can be very helpful. Customers can recommend your business with ease using one of the numerous useful referral tools like RefferalCandy that integrate social media. They also keep track of the outcomes across several platforms so you can see what’s most effective.

An example of a company using RefferalCandy is Thrive Causemetics, which gives $10 off of purchases over $50 to each new customer that they refer.

Yotpo is a useful tool to keep on hand for running both referral marketing and rewards programmes using one platform.

A further advantage is that you have control over the kinds of incentives offered to affiliates that generate leads for you. That implies that you can modify it to fit your present spending limit and get the ideal option for your brand.

2. CROSS-SELL, UP-SELL, and DOWN-SELL

A customer is in the mood to shop when they visit your website. This is your finest opportunity to encourage them to make a purchase. They tried cross-selling, up-selling, and down-selling for raising a customer’s 1) average order value, and 2) lifetime value. How? By displaying unrelated products (cross-selling) that customers might have interest in purchasing at prices that are higher or lower than those of related products (upselling). Many marketers “swear that true revenues are not in the first sale, but rather in the up-sell, cross-sell, or down-sell,” according to digital marketer Carl Ocab. A “similar items” category in product descriptions or an email sent to customers who abandoned their cart are the best course of action.

Even though this tactic is one of the most frequently employed, it is also one of the most successful.

Consider how frequently this happens:

• Cashiers at fast food restaurants will inquire whether you want fries with that.
• In supermarket stores, you can purchase magazines and candy bars at the cashier.
• Shoe stores sell socks in the same aisle.
• Product pages with related products sections.
• Sephora’s beauty-on-the-go division.

3. IMPLEMENT URGENCY

We are all aware that a sense of scarcity can heighten the need to own something and raise its perceived value. Setting a deadline for your campaign or goods can encourage customers to act right away and allay their anxieties of missing out.

Popular skincare company Biossance recently ran a deal that offered a face oil and night serum for free when they purchase one of their most costly serums.

Boost your beauty product sales.

Offering limited-edition versions of your current products, seasonal products, or limiting the manufacture of a certain item are all other ways to generate scarcity (ex: only 20 bottles of this particular product per season). A wonderful example of a company that has nailed the scarcity approach is MAHALO, which sells seasonal items in addition to limited-edition premium skincare that is purchased in small batches. For instance, their seasonal skin balm, Winter Grace, is designed specifically to shield the skin from harsh environments and dry winter weather.

Establishing a waitlist for a pre-launch is another way for brands to generate urgency surrounding their beauty items. Over 50,000 people put their names on the waitlist for Frank Body’s new shimmer body scrub before it was formally available for purchase because they were so excited about it.

For “sold out” items, a waitlist is yet another option. When MegaBabe’s deodorant ran out, they have waiting list of 5,000 people.

Besides, brands like Goop have a reputation for having exclusive waitlists, which only enhances their prestige and even gets them media attention.

4. PROVIDE FREE SHIPPING IN ITS PLACE.

The love of free stuff by humans is popular. Given that shipping-related issues account for over 60% of cart abandonments, providing free delivery may be a wise move to think about doing in order to increase sales for your online store. Using a minimum order amount as an example, you can deliberately convince clients to make a purchase without affecting your profit margins. According to research, more than 46% of customers are willing to pay a little bit more for their entire transaction if it means they’ll be qualified for free shipping.

Offering a promotion that is also financially viable for you is the key. To reduce the high costs of international shipments, it may be most acceptable for some to limit free delivery to domestic orders solely, as is the case with MUN Skin, which offers free domestic shipping on orders over $75.

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