We will never tell you enough, packaging must be an integral part of the communication strategy of your online sales brand (e-commerce). Why? Because in addition to containing your articles, it can become a real marketing tool, a vehicle for your brand image, a relay for your messages… How? By personalizing it! Customized cardboard packaging allows you to deploy your visual identity, your graphic universe, your ecological commitments while improving the shopping experience of your customers. It’s a win-win!
In this new article, Smartpack explains all the advantages, for you and your customers, of personalized e-commerce packaging!
From store to screen…
More and more, customers are making their purchases online. From the store to the screen, they lose the physical link with the brand and prefer the practicality and speed of online orders. We understand them!
But, in this context, you need to overcome the physical distance and continue to create sensory stimulation, which engages and builds loyalty, using new marketing levers… Think about personalized cardboard packaging!
In an e-commerce relationship, the packaging is the only point of contact between a brand and its customers. For this reason, it is important to take care of the practical and aesthetic aspects.
The type of cardboard
The white, smooth, matte, and printable cardboard support all creative fantasies. It is suitable for both colorful universes and more sophisticated styles (for fashion or cosmetics brands, for example). Kraft cardboard, on the other hand, makes it possible to express a rawer, more natural character (for e-commerce of organic products, for example).
The shape and dimensions
Box or cases, large or small… choose a creative and adjusted shape for sublimated products!
For example, if you want to assert a premium, top-of-the-range positioning, opt for a box or a drawer box (our examples here), with thick cardboard and tissue paper for a robust and qualitative rendering.
The print design
Smartpack personalized e-commerce packaging solutions allow you to print your logo, your messages, your designs, and all your good ideas to bring your brand to life in volume. The possibilities are limitless. One watchword: be creative! This is what visibly differentiates you from the competition and makes you unique in the eyes of your customers.
Thanks to these different aspects, the customizable cardboard box becomes a real communication medium that looks like you, a relay of your identity and your image held in the hands of your customers.
Packaging creates a physical link, a sensory experience between the brand and its consumers. An effective way to imprint their memory, surprise them and encourage them to repeat the experience!
If you are interested in making personalized cardboard packaging, do not miss a beat of our article PACKAGING DESIGN: A 100% GRAPHIC MEANS OF COMMUNICATION!
Customers and communities are sensitive to the charm of packaging.
Receiving a package is an expected moment, which generates emotions. Pleasure, surprise, satisfaction… these sensations are increased tenfold when the packaging brings added value to the product it contains.
Personalized e-commerce packaging, well-sized (stop the waste!) with a creative design, is one of the keys to customer satisfaction. And when it arouses a positive emotion, customers remember it and ask for more!
They become loyal, talk about it to their loved ones, their friends, share their experiences.
On the networks, unboxing videos are becoming more and more frequent. Produced by anonymous people or influencers, they aim to show the packaging from every angle to make a critical analysis of it which, when positive, can have a significant impact on the sales of the brand.
Brands like Birchbox and MyLittle Box have put the customizable cardboard box at the heart of their communication strategy.
Every month, they create the event and the expectation around these pretty packaging. In limited editions, following new creative trends or seasonal colors, these boxes are always a hit on the networks!