Must Read Digital Marketing Blog You Should Know

Digital marketing is a method where information is transmitted online. The best example of Digital Marketing is social media marketing. Social Media marketing uses internet based tools to connect businesses and consumers. The use of digital marketing techniques is increasing day-by-day. In the 21st century, digital marketing campaigns are evolving at an extremely fast pace. New advancements keep emerging in the field of digital marketing technology.

1. Marketing Strategy

A marketing strategy should be establish at the beginning of any business. In order to ensure success, you need to have a clear vision of where you want to go. A good marketing plan includes a variety of activities designed to reach your target audience. These activities include advertising (printing, radio, television, and online), public relations, social media, sales promotion, events/promotions, branding, and customer service. By using these different methods, you help build brand awareness and establish a strong connection between your company and your customers.

2. Brand Identity

The identity of your company helps people understand what your company stands for. Having a unique brand will enable your company to stand out from competitors and allow you to differentiate yourself from others in your industry. Your brand can take many forms including logos, colors, fonts, slogans, images, and videos.

3. Advertising

Advertising is a method of promoting products and services to consumers. There are two types of advertising: paid advertising and earned media. Paid advertising involves spending money upfront to promote a product before it’s released. Earned media involves gaining attention by providing useful content that consumers may find interesting. Examples include blogs, websites, YouTube videos, tweets, reviews, advertisements, magazine articles, and direct mail.

4. SEO – Search Engine Optimization

SEO (Search Engine Optimization) is defined as the process of affecting the visibility of a website or a web page in search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be convert into customers. SEO may target different kinds of search, including image searches, video searches, academic research searches, news searches etc.

5. PPC – Pay-Per-Click

PPC (Pay per Click) is similar to Ad words but it uses cost per click pricing. You bid how much you want to pay per month for someone to click on your ad. We recommend starting off small and only increasing if you’re seeing good results after a few months.

6. Google Analytics

Analytics software collects information about web traffic, demographic info, and how users navigate websites. There are different types of analytics programs: page tagging, event tracking, conversion, social media, mobile apps, etc. These analytics tools allow website owners and marketers to understand what content works well and what doesn’t work. Once these insights are collected, they can help improve user experience and increase sales.

7. Social Media Marketing

Social media marketing involves using social networks to reach audiences that would otherwise not get to know about your business. Using social media platforms such as Facebook, Twitter, LinkedIn, YouTube, Instagram etc., enables marketers to connect with their audience and promote brand awareness.

8. Email List Management

Email lists have been around since the beginning of time and they continue to play a significant role in any successful campaign. If people are receiving emails regularly, they tend to stay subscribed longer and therefore become loyal consumers. Managing email lists can however prove challenging at times. An effective way to manage your list should involve segmentation and filtering.

9. Content Management System

A content management system (CMS) is a software application or set of applications designed to facilitate and manage creation, maintenance, publication, editing, approval, syndication and delivery of online content, generally via a Web interface.

10. Public Relations

A Public relations (PR) is a way to communicate information about a company. It’s done to generate interest in a product or service, encourage positive press coverage, and change negative perceptions about a person or organization, increase awareness about a cause or community involvement, or gain credibility among stakeholders.

11. Conversion Tracking Software

Conversion tracking software helps you track what actions a visitor takes after clicking a link. It helps you understand where your customer came from and how they got to your website. Many conversion tracking tools have features that let you assign value to each action taken by a visitor. Such information is critical to know when making decisions about further improvements to your website.

12. Sales Promotion

Sales promotion is a type of advertising that focuses on generating sales rather than informing about a particular product or service. The sales promotions are often used to boost profits during specific time periods. Examples include special pricing, sales events, contests, sweepstakes, and flash sales.

13. Events/Promotions

Events or promotions are techniques used to draw attention to a certain event. They tend to be high-visibility campaigns that create buzz around a brand and its services or products. Promotional events can range from free giveaways to live music concerts.