Stunts are a great way to generate a large amount of media where your advertising and marketing campaigns require a solid return on investment (ROI).
If you are new to this term, “acquired media” means the careless attention generated by a campaign, trickery, or promotion. It captures a variety of television and radio news, magazine and newspaper articles, references to all social media, and re-posts from the general public.
In this article, Good Advertisers describe the extreme marketing events that every marketing agency and small business should know.
Extreme stunts that you can focus on:
Do something first
Ideally, it should be fun and effective. It would help if you also thought about the first effort in the world and how it relates to what you are selling. It does not make sense for the first bookstore to drink 100 liters of grape juice in 48 hours. You should always ask yourself, “Where is the compatibility?”
Break the world record!
The Guinness Book of Records has been published worldwide. Thousands of records are kept, and new records are set daily. Guinness has donated part of its website to new and still records. This is a great way to get general public attention. Don’t worry if
the record does not exist. Even if it doesn’t make sense, like “the number of Doritos accumulated on your fingers,” do something that suits your product. It will be downloaded by someone somewhere.
Take advantage of great events
Major events occur everywhere at different times of the year. The best time for marketing could be a big event involving a hometown or region or a large number of attendees.
Your ideas must be related (even slightly) to the event. If not, you may encounter ads that you produce as negative and annoying.
Chick, when others hit
One of the most difficult tasks of the marketing agency’s founding team is to get customers to do what their competitors are not doing.
It dates back to the 1950s and 1960s when consumers rejected exciting jobs because they “did not look like advertisements for our products.” However, this is the best way to get people’s attention.
When everyone else is small, make it bigger. Be quiet when they make a noise. Use drama when they use humor — you understand the point.
Arouse rivals
There’s a little line you can walk here. Make sure you do not overreact to irritants and epicardial. It’s a business venture, but being ridiculed by a competitor’s product can cause controversies. One of the most well-known examples was the poster battle between Audi and BMW.
Audi started with “Your Move BMW,” and few would have expected BMW to respond with a “Checkmate” sign next to it.
Celebrity influence is active.
Another easy way to get general public attention, but not the cheapest thing. If you work with a famous person, you can count on millions of spectators to see everything he does.
Yes, it would help if you chose the right action, product or service, and time to do it. By associating your business with your home name, you can get thousands of views, but it may cost you a fortune.
Time and money are the favorites of small businesses, and in both cases, the sale of excess can be very costly. If your goal is to make it bigger, consider how much time and money you will spend and compare it with the possible results.
If appropriate, give it a try. But when money is very important, one should take it seriously.
Size matters it gets bigger!
If you do not want to get noticed, create something you will not miss. It refers to the formation of something large and wonderful, not just the level of the event. For example, during the release of Michael Jackson’s History album and tour, major portraits of Michael were erected in cities around the world, including LA, Paris, Milan, Berlin and London.
These statues have become a global phenomenon and have been sold for millions of dollars. As you can see, these programs take up a lot of your time, money, and planning, but they have a good chance of being the head.
Do ridiculous things
If you come up with something out of the ordinary, they have to re-think their position—the best way to raise awareness about your product or service.
It is a good time to try something different, as only a brave soul is different from creating something flexible that can withstand a very long time! Is over-marketing worth it? Good marketers only say when they are used to show type and medium marketing and compliance with common marketing activities such as social media marketing and SEO. They talk a little bit about the importance of extreme marketing events, but they can’t fully emphasize how important they are.
Driving a car in extreme off-road studies is very extreme and may touch people’s hearts, but does it make sense when you sell energy drinks? Probably not.
Therefore, in a problem, the product should be ready to deal with the consequences. This is especially true for small businesses trying to create their own.