Is your website Bad or Good? How do you know it?

A business owner may have several tools or weapons to enhance the client & the customer base. And let me guess the tool you rely on and use the most. Is it ‘A Website’? But having a website is not enough. If you do not have a good website, you cannot gain potential results.

If you are an intelligent user, then you must want to get the answer to the following question:

‘What differentiates a Good Website from a Bad Website?’ 

Answer: By having a look at the following checklist, you can determine whether your website is good or bad:

• Navigation

The web design in Toronto is carried out so that the menu items are easily accessible or navigable from any page. Robust navigation never lets the users get confused. No matter whichever page he accesses, he must always know ‘Where he is?’ and ‘How should he move to a specific page?’

Here the site map plays a significant role. The users will use it. I know that you must be thinking that it is such an obvious thing that I am bothering to mention. But my dear intelligent readers, If you can somehow improve the sitemaps, then you can gain the maximum benefit out of it.

• Visual Design 

When discussing human nature concerning web viewing, classifying them as visually-oriented creatures wouldn’t be wrong. By incorporating good graphics on our website, we can make it even more appealing.

We know that a website has only 1/10th of a second to convince the visitor to spend another minutes & hours on the website. So, the visual design gives you a chance to show your visitors that your website is trustworthy & renders professional services.

Please Note: Scrolling text, animation, and flash intros in your web design will highlight a point only if you use them sparingly.

• Content 

You must have gotten bored by hearing it continually – ‘Content is King’. Let’s use it differently – ‘Content is Wife (Ruling Party)’. Lol!

Jokes Apart! Just the way our personality impacts the person standing next to us. Similarly, the content impresses the visitor & convinces him to contribute a crucial time from their busy schedules to invest in scrolling the websites.

You can publish both short & long-form content. If you intend to publish short content, please make sure that it must not be less than 300 words.

• Web Friendliness

Since I have mentioned the importance of graphically and optimized content websites. But what if I say that it is useless? Yes, you read it right. The website will be useless if its design is not at all Web-Friendly.

What do we mean by Web-Friendly? 

A website is web-friendly if it is working on all major browsers.

• Interaction 

The web design will be highly effective if it can easily interact with the users. And here we want to clear one thing: Interactive web designs needn’t be complex. Simple designs are usually found to be highly engaging.

The predominant benefit of an Interactive & Engaging Website is that it helps to bring about the highest conversions.

• Information Accessibility 

It has been observed that the nature of each website visitor is different. Some intellectual users may wish to go through your website from A to Z. Others may also want to have information about a phone number, address or such kind of information.

The main reason is that the emphasis is on presenting the essential or critical information in an accessible area.

If you do not present the critical information in a plain & accessible area, the user will get frustrated. Because of being disgruntled, the user will not stay on your site & there are quintessential chances that they won’t ever come back to your site.

• Intuitiveness 

One of the best qualities of a good web design is that it correctly predicts what the visitor will demand, and it caters to them accordingly. For that, it is necessary to place the elements perfectly. When a site visitor searches for a product or service you offer on a search engine or directory where your site is listed, you get a visit. As a result, your website must provide a landing page that links directly to what they searched for, rather than forcing them to wade through all your information.

Let me make this thing etched into your mind.

There is a Point A = Where a visitor is standing

At Point B = Your website is standing

The website can reach the visitor in the shortest time by correctly understanding what the visitor wants, and that is a straight line. But if you make certain guesses about what a visitor can wish to, your graph becomes zig-zag or spiral. 

• Branding 

Your website must reflect your business. The user should find it similar as per the theme and the company’s content. No sooner than a visitor visits your website, he should be able to connect with your logo, print material and other aspects of elements with your Brick-and-Mortar Store. If your website cannot make the visitor feel the connection with your offline store, then your sales will suffer.

• Turnaround Time

The major problem that web visitors face is the excessive time taken to make your site up & to run. But if your website takes a long time to complete, it will negatively impact your website, and you may lose your profits.

• Conversions

If you invest some time to understand the importance of a website, you will know that it acts as a ‘Potential Client Generator’. By keeping it updated with the new trends & introducing additional services, you can increase your client base regularly.

Final Comments!

So what is the score of your website? Is it a good one or a bad one? If it is a good one, you can make it the best. But if you have the bad one, you can convert it to the good one. How? 

Ans: By taking web designing and SEO Services from Kinex Media. 

An award-winning digital agency continually strives to nurture its projects with the Best Services. It is the main reason that every year, this digital agency gets nominated, highlighted and awarded in one or the other category of the CLUTCH (The award given to the highest performing B2B Companies) award.