Initial Guide Of B2B Marketplace For Wholesalers & Manufacturers

Since 2020, the business-to-business eCommerce marketplace is growing rapidly and exponentially. In the pandemic year itself, the B2B marketplace was valued at $14.9 trillion, which was five times more than that of the b2c marketplace.

As per the prediction, it is expected that the B2B marketplace will account for 17% of all business-to-business sales. And, that is projected to be around $1.8 trillion by the end of 2023.

Needless to say, B2B apps in India and several platforms offer opportunities to manufacturers, wholesalers, and retailers. This digital model of online selling and buying goods among businesses ensure enterprise efficiency and more revenue generation.

Specifically, the pandemic is the real catalyst for the substantial growth of B2B eCommerce. It allows small and medium businesses to expand and sell more. Just like the growing b2c eCommerce that constantly involves innovation, business-to-business digital commerce is not left behind.

Thus, if you deal in manufacturing clothes, accessories, home decor, or even manually running a business as a chemical wholesaler. It’s time to embrace the new-age, result-oriented, and profitable business-to-business marketplace.

Refer to this short guide to know useful knowledge regarding a B2B mobile app and how to utilize it for expanding your business.

Know the different types of B2B eCommerce

As per Gartner, by 2025, 80% of the business-to-business product dealing will be digitized. Also, different stakeholders of the product-based business can become a leading part of the B2B marketplace.

• Wholesalers

Wholesale commerce is the seamless flow of businesses that buy products in bulk directly from manufacturers. After that, enterprises sell the products at retail prices to interested customers. This form of B2B business is better known as the wholesale model. Traditionally speaking, wholesale orders are placed via email, calls, and face-to-face interaction.

On the other side, the digital form of wholesale product business is more streamlined, fast, effective, and affordable. A B2B mobile app is a handy platform for wholesalers to extensively display products to more than a single retailer. The model ensures distinctive order placements from different retailers and further expansion of the market.

• Manufacturers

Manufacturers offer finished products by stocking raw materials and large-scale utilization of resources. In combination with the manual labor and material sourced from different wholesalers, manufacturers carry on with the business of production.

Now, again B2B eCommerce platform is an ideal place to find an extensive line of product wholesalers to procure raw materials at cost-effective rates. Not only this, manufacturers can further deal with retailers on the same platform to sell the produced goods.

• Product Distributors

Product distributors perform a substantial role as mediators between manufacturers and end business customers. Since manufacturers closely indulged in producing and making certain products. Thus, they do not have time to deal directly with end-users at times. Distributors come in between to link manufacturers and customers.

In case of taking your business online on a B2B mobile app, ensure fast distribution of products among interested set of buyers on the same platform. On one side, manufacturers get ready with the production, and distributors generate the need among customers and sell directly online.

This distribution of product selling responsibilities among distributors online speeds up the process of product sales and personalized experience.

Different stages of B2B marketplace

• Startup Stage

The first stage of a B2B app in India is the startup stage. If you are a manufacturer or a wholesaler, your products are ready to reach the target marketplace and have begun marketing. At this juncture, the B2B marketplace is an ideal digital platform. It allows you to directly search for the target customers, select market segments, adjust your offering, and start selling.

Common challenges

• Create a market presence online
• Finding a target audience
• Facing extensive competition
• Managing cash reserves

• Growing Stage

After launching your products on a B2B platform, you might experience average product sales patterns. Although not that much. Still, it will be enough for you to cover the operational expenditures on the new digital realm of selling products.

It is the growing stage for your business to look for possible opportunities, expand your customer base, revise your business model, etc.

Common challenges

• Handle more customers
• Managing increased sales revenue
• Increased set of competition

• Expansion Stage

Once you have established your position as one of the leading B2B wholesalers, manufacturers, distributors, or retailer. The next stage is business expansion across new and global market segments. At this point, look forward to reaching a new line of business customers, finding more competitors, and gaining more market share. By following all these tactics, you can generate more sales, increased profit, and an extensive customer base.

• Maturity Stage

The last stage of a B2B eCommerce marketplace of maturing your business entity across all the competitors online. During this stage, you should stage thinking of reinventing your B2B business strategy, adopting new technologies, exploring new markets, etc. In short, the maturity level of a B2B business is a profitable stage to expand, extend, and grow to an optimum extent.

Conclusion

Running a B2B business on a feature-rich mobile app is nothing short of limitless business opportunities for wholesalers and manufacturers. The eCommerce model for businesses running at different stages is profitable to explore, expand, extend, and sell more.