Aspects to Consider When Designing a Logo for Print Materials
A logo is the best way to build a recognizable brand, but it can’t do its job well if you don’t commission it in the right way. Here are three important things you should know about designing logos that work best when printed.
1) Don’t Limit Your Logo’s Use
Many companies limit their designer’s creativity by saying that a logo can’t be altered for different uses, but this doesn’t have to be the case. As long as your logo is simple enough and has a strong vector format, it can work across all print mediums with ease. Try explaining to your designer how you will use the logo so they can best interpret what you’re looking for in a design.
2) Don’t Make Your Colors Involved
When you tell your designer what colors should be used in the logo, they have a specific idea of how it will look and may try to accommodate that by limiting creative options. If your logo’s best use happens to be on a light background, then too many dark colors will obscure its best qualities. It’s best to focus on the shape and image of the logo and let the color choice happen naturally.
3) Use a Variety of Sizes
One logo size doesn’t fit all, and this is especially true when designing logos for print materials. A good designer will know how to best adapt your logo so it works for any size without looking pixelated, distorted, or blurry.
What makes a good logo best?
A great logo should be simple and bold, and it should best represent your business goals and customers’ needs. A modern approach to visual design is always best, but it’s also wise to consider what made your company so successful in the first place. If it works best for you, try to incorporate that into your new logo.
8 important steps to designing a logo for your business
Are you looking for the best logo designer for your business? The road towards acquiring a successful logo is not an easy one. Without the right steps in place, there are greater chances of failing to obtain a successful result.
Here are eight important steps that can help you design the best possible logo.
1) Make sure you have a good understanding of the history of your company
The best logos are usually based on a story or myth, which keeps it rooted in people’s memory. Unless you understand your own company fully, it is difficult to develop ideas that will best represent its values through mythological stories.
2) Determine the target audience for your logo
Narrowing down the target audience will make it easier for you to focus on designing something that best represents your company.
3) Thoroughly research the industry
Knowing every little aspect of your industry, including its competitors is important if you want to design a logo that best represents your company’s values and essence.
4) Create mood boards
Mood boards are helpful for designers, as they best represent the type of design you are looking for. It is best to create mood boards before you start your logo process so that it will be easier to narrow down the best choices.
5) Reach out to potential clients
It is best if you can reach out to people who perceive your company positively. This will best help the designers understand your brand, and what best represents you.
6) Keep your target audience in mind
Once again targeting a precise audience will save you valuable time that could otherwise be wasted looking for ideas that best represent your company’s values. If you are designing a logo for an existing company, it is best to focus on rebranding your company.
7) Design once, use everywhere
When developing a logo, it is best that you design something that best represents your company. Once the initial design process has been completed, it is best to avoid altering the logo in any way.
8) Stand out from competitors
If you want to successfully market your product or service, it is best that you design a logo that best represents your business. If your potential customers are struggling to find your company online, they might end up buying from one of your competitors.
These are the best steps to follow when designing the best logo for your business. Keep in mind that each step will make it easier for you to develop the best logo possible.
10 Things to Consider When Creating a Company Logo
An effective logo design must be memorable, meaningful, and user-friendly. It must meet certain criteria to be a perfect representation of a brand’s identity.
1) KEEP IT SIMPLE
The logo should immediately communicate the business nature or distinguish it from its rivals. A classic analogy is that a picture speaks a thousand words so if your message needs text to explain it, there is a problem. Make sure the logo can stand alone and can be easily recognized by its shape or color scheme.
2) BE CONSISTENT
The appearance of your logo should remain constant which means you need an extremely good designer to create it. This consistency will also ensure your image remains recognizable and familiar even if the company changes its name or color scheme.
3) USE STANDARD FONTS
When possible avoid custom-made typefaces as they are difficult to read and can cause legibility issues when the logo is shrunk down. Standard fonts are also easier for people to reproduce, making them less expensive for your business.
4) KEEP THE COLORS UNDER CONTROL
Color should never overwhelm the logo and make sure it does not clash with other colors used by your business. The right color scheme will help you create differentiation and add to what makes your brand unique.
5) CONSIDER TEXT AND FONTS CAREFULLY
If you decide to include words in your logo, be sure they are easy to read and complement the graphics. Be wary of text that is too fancy or curvy as this might also cause legibility issues even if it looks great.
6) BE THOUGHTFUL ABOUT SYMBOLS
A carefully chosen symbol can really represent your brand effectively and instantaneously. It is important that the symbol be relevant, meaningful, and transferable to a variety of mediums.
7) KEEP IT RELEVANT AND CONTEMPORARY
The logo must be relevant to your company’s culture and values while also being representative of current trends. This is essential for staying up-to-date with changing times and keeping your brand fresh in the minds of people.
8) TRY A PERSONAL TOUCH
Having personal touch on your logo will add warmth to your business and give it a more genuine feel. This can be achieved by making sure that the logo is crafted by hand or adding an emblem that represents the founders or employees at your company.
9) AVOID MISTAKES
Aesthetic mistakes like misspelling and improper spacing can completely destroy the meaning and power of your logo. Make sure it is checked by someone who has a good eye for detail to avoid embarrassing situations later on.
10) CHOOSE THE RIGHT FONTS AND COLORS FOR YOUR BRAND
The color and font you choose will play a big role in how recognizable your logo becomes. Once you’ve chosen the graphics, make sure they do not clash with the colors and fonts used throughout other parts of your business like signage and website design.