How would you drive organic traffic to an Instagram account

Driving traffic to an Instagram account starts with the number of followers you have or you have gained. But to get these new followers, you’ll also need to improve engagement with your account, brand exposure and create compelling content. Otherwise, why else would anyone follow you?

If your growth is stagnant or you want to put a little more oomph into your strategies, Follow these testing tips.

Consistency is key

Let’s make sure you have the basics down first. To grow an Instagram account, you can’t rely on one post to go viral. Most posts won’t go viral, for which you need to find a better way to get your posts in front of your intended audience.

Posting on a consistent basis sets up an expectation for your followers to look forward to the next post. Whether you post multiple times a day or few times in a week. Whichever you commit to, just make sure it’s a consistent schedule to set expectations with your audience.

And finally, consistency in content quality is very important.

Invest in content production & content diversity

Engagement is no longer limited to in-feed posts. Instagram now includes metrics for new content types such as Story replies, views of IGTV  and Story mentions. With an ever-increasing variety of content types like Instagram Reels, there are more opportunities to increase your engagement rates and, consequently, your organic Instagram growth.

It can’t be stressed enough that content quality and posting consistently it is important for account growth. Spend time learning how to take better photos and videos to help with this huge but important task.

Run promotions & contests

To grow your following and increase your brand presence on Instagram, run contests and promotions. Make one of the requirements for the giveaway a follow for your brand and any other brands you’re partnering with, as well as tagging friends for more exposure. If you’re consistent in your giveaways, such as monthly or quarterly, your followers will be more likely to stick around and look forward to the next one.

Promote cross-platform

Many people have multiple social accounts, and different platforms all have unique strengths, so you can reach different audiences by highlighting your Instagram presence in different places.

Direct followers on other social channels to your Instagram profile for exclusive offers or content.

Share the wealth with influencers

While the influencer market has certainly grown over the last few years, there are still ways for social budgets of all sizes to incorporate an influencer strategy.

Working with influencers establishes trust in your company. As they talk and post about your brand to their followers, your Instagram account will organically grow with them.

Increase engagement time

One of the most proven method of growing your Instagram organically is to actively engage on your account.

That means taking the time to leave comments on followers’ posts, answering questions and reposting user-generated content.

Creating conversations and small chat groups to connect followers with each other is a part of building up your Instagram community. If you’re able to provide your followers with a deeper connection beyond contests and company announcements, then you’re more likely to gain a loyal following that extends beyond social media.

Increasing your engagements and repeatedly interacting with customers is a long-term strategy that will help grow your account over time.