How To Use Twitter For The Success Of Your Event

Twitter is growing in popularity amongst both corporate and social circles. The platform enables greater engagement, social sharing and extends your event space to the online world. 

Twitter facilitates connectivity in real-time and evokes the interest of the audiences. Imagine the event is planned, speakers are lined up and vendors are all confirmed.

But how do you ensure that the right people and the world have knowledge of it?

Twitter makes for an appropriate channel to run your event’s promotion, as people use the platform to know what’s happening in the world.

By following an optimal strategy, your event can reach millions of people who are constantly digging to know what’s happening. 

Read the blog to know what all strategies you can follow to promote your event using Twitter.

Why Twitter?

Twitter, or a micro-blogging site as it is popularly known as, makes for the perfect platform for active users to stay updated. As your event date comes close, your attendees can easily be made aware of any last minute updates. 

Users of the platform typically browse through to know what’s happening in the world, the trending hashtags, and learn people’s experiences.

Which makes it perfect for you to promote your event on Twitter, using different strategies. Read ahead to know the 5 best ways you can promote your event. 

5 Ways To Use Twitter For The Success Of Your Events?

Developing a Pre-event Strategy with Visual Content

It’s important to build curiosity and excitement months before your hybrid events are about to take place. Toil around with your team to build a robust pre-event strategy that will help you amp up reach, awareness, and ticket sales.

Also, this is your chance to elaborate and put out why your event will be worth attending and encourage people to participate and attend.

Build branded designs and videos to make your event recognizable on the platform. The visuals are forwardable and can enhance your reach, particularly if you receive retweets.

Additionally, you can also use videos, interviews, and have a word with influencers to spread the news about your event.

Build A Social Wall

Users create content using the branded hashtag, mentions, tags, etc. Now, with your users being omnipresent, having an approach that can effectively and cost-efficiently gather all this content created across diverse platforms is crucial. 

Here, a social wall is a unified presentation of feeds, moderated and customized as per the brand’s value, requirement, and aesthetics. 

Not just social media posts, brands can also add their generated content to further enhance the impact of the social wall. 

Since UGC is dynamic, unique, and vibrant it helps in grabbing the attention of the viewers easily while also keeping them engaged in the virtual award ceremony. 

The feeds get updated in real-time, allowing you to show all the content posted by the attendees of the virtual award ceremony on the social wall, further enhancing your relevance and interactions. 

Create the Perfect Hashtag

Although, creating the perfect hashtag is extremely important and can enhance your chances of being the most tweeted topic on the day of your event.

Remember to keep your hashtag short, simple, fun, and interesting. Also, not to forget, relevance is key.

The attendees of your event will use this hashtag before, during, and after, so you want to make sure that it is easy, but still makes an impact. As per Buffer, tweets with hashtags receive 2X more engagement than those without them.

Get everyone involved

After creating the perfect hashtag and getting people who will run your event’s social promotions, make sure that you get people involved.

Ask your speakers, sponsors, attendees and others to create content and share on their social handles mentioning the event. 

You can choose to provide everyone involved with incentives. For example, you can conduct giveaways for attendees, encouraging them to spread the word, or promote the sponsors in return for some promotional activity on their end. 

Work With Social Media Influencers

Influencer marketing has become a huge marketing strategy used by brands to spread awareness and drive sales. If you have room in your event budget, team up with various social media influencers who are relevant to your event and industry.

Make sure that your target audiences follow them on Twitter and that the content they share is relevant. 

Influencer marketing has become a huge marketing strategy that brands use to spread awareness around themselves, expand reach and drive conversions.

If there is space in your event budget, then definitely collaborate with an influencer of your niche. This will help you in reaching out to 

Working with successful influencers can increase your reach and is a great way to promote your event on Twitter.

Over To You

Social media increasingly plays a central role in event marketing, and Twitter is the perfect channel to draw people in.

Twitter is the place people land upon for all news, updates, and trends. Promoting your event the right way is essential.

When it comes to raising awareness and increasing ticket sales or event registrations.

Now that you know all the possibilities of promoting events on Twitter, go ahead and plan your now!