How to Make an Explanatory Video in Motion Design

Often preferred for its explanatory audiovisual content, motion design adapts to all types of videos (promotional corporate advertising training). It clarifies certain data and allows a better reading of these. To produce an effective explanatory video in motion design audiovisual or video companies near me recommend paying particular attention to these 2 points.

The bottom

First, keep in mind that the video content targets people who are unfamiliar with the subject matter. Also when writing the script each line must be written clearly for the audience. Elements that are too complex must be popularized.

To this end, the agencies recommend that companies writing their script use a plan. This helps to better structure the course of the film. For example, it is interesting to start with a short presentation of the context (concept brand event) to situate the viewer.

Motion design videos mainly use texts and titles in their sequences to make their messages more impactful. Also every word is important.

Be as specific as possible to avoid misunderstandings. Work to popularize words and simplify sentences must be carried out with the greatest attention.

For a better understanding, the client can also decide to add a voiceover to the film. The dictated text will then complement the titles integrated into the visuals of the video.

The Mentor Project

As part of its Social Dialogue training, a production company near me produces several motion designs videos. They present the various historical and regulatory aspects of social relations in the public service.

The form

Once the bottom is finished the client can investigate the shape. Detailed oral exchanges between the service provider and the agent may be enough to launch production. However if desired the client can make storyboard mockups via PowerPoint Canva or Indesign. This allows the agency in charge of the project to better understand its needs and save production time.

Another important point, highlighting the keywords of the video involves establishing and respecting a graphic charter. The colors rhythm pictograms and typology chosen will all have an impact on understanding and memorizing the information. For example, a word essential to understanding the film can be bolded and framed during a sequence. A pictogram can illustrate this same word and the voiceover can provide additional information.

Explanatory video of the CCI on the training reform

The Malevolent Mouse Productions produced for the CCI an explanatory video in motion design on the reform of professional training for business leaders and HR personnel. For a better understanding, the client can also decide to add a voiceover to the film. The dictated text will then complement the titles integrated into the visuals of the video.

The motion design video of CROS MOS

The audiovisual Malevolent Mouse Productions produced a video for the CROS Center Val de Loire presenting the functioning of the association. This promotional film aims to show the economic and social impact of sport in the Center Val de Loire region.

It is necessary to take the time to land on each step to guarantee the final rendering. The scenario allows having the guideline of the project. The selection of keywords and the addition of a voiceover help understanding. The graphic charter has for its part fundamental importance in the phase of assimilation by the target.