How to Find the Top Wholesale Product to Sell on Amazon

If you’re interested in starting your own e-commerce business then selling wholesale products on Amazon is a great idea to start your business.

While it’s not a “get rich quick” opportunity many would like you to believe, that purchasing wholesale items and then selling the items through Amazon is a fantastic opportunity to create a lucrative business. It’s also an excellent way to lose lots of money.

The key to success or failure is usually the product. High-quality, profitable products from reliable suppliers will keep your business from going under and allow you to stay ahead of the competition.

There are two ways to sell wholesale items on Amazon that are available: the retail model, and private label. Although they share some similarities the business model you select will affect everything from the items you select to the vendors that you deal with.

How do you decide which products to Sell on Amazon? 

Select a high-demand product.

The most profitable wholesale item is one that you can sell. You might have discovered a reliable supplier offering massive discounts but if there’s no demand for the product, you’ll be losing money.

You could use a supplier catalog to help you develop product ideas or begin from scratch, however, the first thing you should do is to determine how much demand there is for the product.

• Look at the products within one of Amazon’s most popular categories. Electronics and Clothing Shoes & Jewelry, Toys & Games, and Books are typically the most lucrative categories. 
• One reason is that all of them offer lots of space for variations since the preferences of shoppers play an integral role.
• Learn about the latest Amazon best-selling products. Amazon keeps a list regularly updated of their top-selling products in each category. This is a great method to understand the needs of buyers.
• Examine similar products to the product you wish to market. If you have an idea for a product, look through other similar Amazon products and look for the indicators of demand. 
• High Best Sellers Ranking (BSR), as well as the number of reviews from customers, are both excellent indicators of demand.

Select a product that has the lowest competition

Everyone else is looking to market a highly-demanded product. The trick is finding the product that consumers would be interested in, and that is not already over-saturated.

The competition is more difficult to evaluate than demand, however, there are some steps to help you get on the right track

• What percentage of sellers are they advertising? Even if the organic results reveal numerous sellers, a well-thought-out Amazon advertising strategy will make you stand out from competitors that don’t use Sponsored products.
• Conduct searches using a variety of terms related to your product idea to determine who’s marketing. It is a good idea to utilize the SellerApp Reverse ASIN tool to view the keywords of your competitors.
• Resellers, find out the extent to which the listing is. You’ll likely need to fight with an entry into the Buy Box with competitors selling identical products. Use 
• Sellers of private labels, perform an in-depth analysis of your competition. What are their product descriptions appear like? Are their descriptions SEO-optimized? Do they have quality images videos or many reviews? What’s their ranking as a seller? These numbers indicate how difficult (or simple) it is to stand your brand out.

Select a product that has high-profit potential

It’s possible to find a unicorn of a highly-demand product with low competition however, it doesn’t matter if you don’t make profits from it.

Profitability estimates, as well as cost estimation analyses, are vital in the process of deciding which wholesale items to offer on Amazon.

• Do not get caught in an endless race to the lowest. The competition for the price is fierce on Amazon So don’t select an item that chooses between selling and making profits. Pick a pricing method that’s appropriate for your range and also ensures profit.
• Learn about the total cost that is involved. The real cost of selling wholesale items is more than just a price. There are numerous other expenses to take into consideration and quickly add up if you do not account for them in the beginning.
• Conduct a thorough profit analysis which includes Amazon charges, fulfillment, and transportation costs as well as inventory control as well as taxes applicable to your business.
• Find small items and light. Even if it’s not your intention to go with FBA small and light items are less expensive to ship and require lesser space in storage. 
• This can save you cash, which boosts your profit. You can get a great understanding of the costs that come with different dimensions, by looking over this FBA cost schedule.

Although it’s not a substitute for knowing the exact cost however Amazon’s FBA Calculator is a fantastic method to assess possible net profits while at the research stage. You can search for any item or ASIN, This calculator will calculate the net profit and margins of fulfillment using FBA.