How do you plan your New year Marketing Campaign?

We have almost said “Goodbye!” to the year 2022. This year had many overwhelming moments for every business. Some campaigns worked and made you reach peak sales while some just went down.

Whizamet, also known as the Best Digital Marketing Agency in London for marketing campaigns has helped many businesses in boosting their sales. You can contact them if you want a great start for the next year.

Marketing campaigns require early planning especially when it’s the New year ahead. 2023 is arriving in just a few days. Are you ready with your marketing strategy? What extra will you give your existing customers and what exciting offers do you have for the potential customers?

In this blog, you will find out the ways that will help you in planning the perfect marketing campaign for your business.

Send a New Year Email 

“Hey, John! Happy New Year”

Let your existing customers know that you remember and care for them. Send them new year wishes through email with a special offer (that’s your choice). Your customers are real people, and not just digits so make sure you create the wishes a little personalised (suggested for small businesses). Even if they bought your product six months ago, they will think of you again.

Brush up your website 

Just the way you clean the corners of your rooms, rearrange the furniture and paint the walls during the festive season at your home, do it with your brand’s website. You can even launch a new version of your Logo. Change the banners, write new headlines, introduce new transitions or add a new page. Everyone visiting your site should know that you are excited about the upcoming year with new opportunities.

Run a giveaway on Social Media

A giveaway is very beneficial for both the audience and the brand. The user gets a gift, and you get the engagement.

To run a giveaway, you can ask your followers to complete a specific task after which a lucky winner will get the prize (we suggest your product/ service). Giveaways tend to perform better during special days like Christmas and New year as people are already searching for them.

Launch your new products 

The new year is a perfect time if you are planning to launch a new product or an addition to your existing services. “New year New me” should also be used for businesses. Post your product’s new features, and highlight how the new year is the best time to buy it. Make sure your marketing campaign has phrases like “New Beginnings” and “A new way..”.

Promote new year offers

This is the most obvious but effective statement. Just like other businesses come with special offers for their customers during the festive season, you should also do the same. There are several ways to increase sales and brand awareness through New year campaigns. For example, you can give a “Newbee” discount to every person who is doing a first-time purchase from your company. Highlight that the offer is valid for limited periods so you can attract more customers in lesser time.

Whizamet, the best Digital Marketing Agency in London offer services like ORM, Social Media Management, Graphic designing and many more to promote brands most effectively. If you reached this blog searching for digital marketing services, you can reach out to them.