Guest blogging guide to boost your SEO

The act of writing and blogging for a third party is called Guest Blogging. It is a very widespread SEO and content marketing technique.

Guest blogging is a two-way arrangement that can benefit content writers and publishers alike. Authors need a platform to demonstrate their field of expertise. On the other hand, publishers are looking for high-quality content to continue to gain traffic online. Guest blogging is somewhat similar to inbound marketing strategy. Read my article on what is inbound marketing to learn more.

Six reasons that will motivate you to guest blog:

If you’re thinking about why you should put your hard work and skills into writing content for someone else, here are some of the compelling reasons.

1. Increase your brand authority: Digital marketing revolves around trust; You can benefit from genuine readers rather than a random audience. By posting your content on some other credible blog website, you can show that you are recognized by trusted brands. As a result, you will get more responsive traffic to your website.
2. Get Targeted Traffic Online With Ease: If you write a high-quality post on some popular website, you can drive the flow of traffic to your website.
3. Increase your followers on social networks: Every time your content is published on a popular blog that has a good reach on social networks, you get a lot of shares on your post. This can further increase your following on social media, provided you have included a link to your social media account in your contributor profile.
4. Establish new connections with influencers and grow your network: You can use guest blogging to connect with influencers related to your niche with ease.
5. Test your content writing skills: You can publish your content on a popular website only if its content is up to its standards. Your content is reviewed, so you need to be creative, use the correct writing voice, and only provide relevant and useful content. This allows you to improve, learn, and grow.
6. Increase your sales conversions: You can shorten your sales cycle simply by posting to a popular website. Your brand awareness will increase and you will be able to target potential customers immediately. Remember to check the relevancy of the niche first before posting your guest blog. Make sure you find those sites that help you connect with people who are already interested in the type of services or products you offer. If this is not the case, then your guest post will be nothing more than a distraction

Know the misconceptions about guest blogging before you repent:

Here are the three most common misconceptions people make about guest blogging:

1. Guest post is not a product review:  I’ve seen many guest posts where more attention is paid to detailing the author (who he is, what he does) rather than providing quality content. This defeats the purpose of a guest post, which is to provide readers with good content. Will you ever post these blogs on your website? No.
2. Don’t use guest posts for link building only: You are WRONG if link building is your only goal for making a guest post. If you think so, you could end up degrading the quality of your content. In fact, providing backlinks is beneficial to you, but it should come naturally rather than be applied haphazardly.
3. Don’t use guest posts to distribute articles: Blogging takes a lot of effort. So many people are tempted to think ‘let’s post our blog on multiple websites and get multiplied profits’. This approach can ruin your image and your relationships with other bloggers in your niche. Playing by the rules and building relationships based on trust always pays well.
4. Learn the Proper Way to Write Bylines: Have you seen a short note or paragraph written after a guest post that tells you about the author? These concise and short paragraphs are called byline lines. Bloggers emphasize byline lines as they contain links to the author’s sites. I will illustrate my views through examples. First, I will give you examples of greedy Bylines. Afterward, I will show a short and sweet Byline model.

To accept guest posts on your website or not?

There are ups and downs to guest blogging on our website. You don’t have to write the content on your own. Instead, you can get it from someone else. By doing this, you can increase the number of blogs on your website, which will lead to more traffic. Consider the following when approving a guest post for your website.

• The guest post must be of high quality, free of plagiarism and duplication.
• Guest posts must not contain irrelevant and low-quality external links.
• The guest post should bring something valuable to your audience. The reason you accept a guest post is to fill the content gap. For example, if you sell olive oil, you may receive a guest post on the advantages of olive oil over refined oil from a general practitioner.