Email Marketing For Small Business: 4 Cool Steps

Do you want to do Email Marketing For Small Business of yours? Are you trying to get noticed by your audience in their inboxes? Then, you’re lucky this time!

Big businesses already have a great audience who engages with them without them doing something ‘extra’ for their audience. But you’re still growing, how about giving something new and innovative to your audiences?

In this blog, we’ll find some cool and awesome steps to take in your email marketing strategies. It will make your audience take more interest in you and engage more than before.

There’ll be quizzes, polls and more things for everyone. We’ll explain each one of it to ensure you get them well and know how to include it in your email marketing strategy.

It doesn’t matter if you’re just starting out, or have been into it for a while, this will help you at every phase of your business. So, incorporate these steps and make your audience happy!

Interactive Emails

Interactive Emails are no different than regular emails but a bit more about fun! Regular emails are about reading words and seeing images but, interactive emails let you do stuff right there, in the emails. Want to know more about it? 

Interactive emails are emails which make email marketing fun. It includes fun activities like games, quizzes, polls and surveys to let the user engage with you right then, right there! Here are some examples you can refer to –

• Quizzes: Quizzes are where you can ask your audience what they’ll prefer over what. 

Maybe you run a fashion business, so you can ask them in the quiz if they’d like some words printed on a tshirt or art?

This way, you make it fun for your audience as well as get to know their preferences to send them personalized recommendations in future.

• Polls: No offense, but when I think about polls, I think about pizza toppings!

Suppose, you’re a pizza maker. So, you asked your audience through a poll, which toppings would they like.

How will this help you? This will let you know about your audience, plus, whenever you suggest your audience about their preference related to pizza, they’d be happy thinking that you know them so well!

• Survey

Surveys let you collect information quickly and efficiently.

You can ask them for their personal information, like their age, residence and maybe, the type of device they use. This will help you make your content optimized as well as to the point.

You can also ask their preferences in the business you’re running, or the change they’d like to see. Why not make your business grow by learning from the mistakes?

Gamify Your Emails!

Who doesn’t like games? I do, hide and spy? So much fun! Let’s provide the same fun to our audience.

Email Gamification means including fun activities in your emails like games, contests etc. These emails encourage your audience to take action and engage with your content more, many times. This can provide a memorable experience for your audience. What can you do? 

• Include Games: Inject a game in your email. Have you seen websites and emails where they make.you spin the wheel for some outcomes or next shopping.

You can also inject something like this in your emails and maybe, also offer your audience some discount if their luck is great!

• Challenges: Challenges can work as CTA. How?

Let’s suppose you’re a fitness coach. You posted a challenge and asked your audience to do 9 pull-ups to achieve a goal. People would engage, to reach the goal, they’ll do it. 

You can insert many challenges like this, but remember, one challenge per email. Don’t insert multiple in one email.

• Contests: While scrolling Instagram, you might’ve come across contests. 

Contests encourage users to submit their photographs, videos, or perspectives. If you include contests in your emails, you can get more content for the future. And whenever you’ll use their content, they’ll feel special. A win-win right?

User Generated Content Campaigns

UGC Campaigns lets your audience share their photographs, videos and opinions about your products on their social media. This is a way to make your audience value your marketing strategy.

By running UGC campaigns, you build trust, loyalty and engagement. Your audience joins and becomes one community. This is a resemblance of power.

• Social Media Contests: Ask Your Audience to share their photographs or videos using your products on social media. 

Offer them prizes or offers for the best video or image. Feature the best piece on your business profile. This way, you make them feel happy and challenged.

• Reviews And Testimonials: Whenever your happy customers and clients share their reviews and testimonials, share them.

New users need something to trust you. Give them a reason, a proof to trust you and engage with you. You can include those reviews and testimonials on your website, social media as well as emails.

Personalized Recommendations With AI

When you use tools and algorithms that note your user’s preferences and likes – dislikes to suggest to them the related content in future, it is meant as personalized Recommendations through AI. 

These recommendations are made through the data of your customer about what they purchased, read or engaged with you about.

Using this data, you can create personalized recommendations for your audience and be at their finger point whenever they’re confused-

• Product Recommendation: Depending on your customer’s purchase history, AI browse and analyze more products your audience would be interested in depending on their preferences. 

These can be included in newsletters, future emails and even a personal interaction.

• Content Recommendations: When you publish content on your websites such as blog posts, articles, videos, AI collects information about you audience preference, what they’d engage with most, and then, suggests your audience similar content.

This way, your audience not only gets products but gets educated. They get value and save their time that would have been wasted in searching for that specific thing.

Conclusion 

Let’s wrap up quickly! These fun ways, like Interactive emails, Gamification, UGC and use of AI can make your email marketing more fun for your audience as well as you. This not only provides fun but helps you collect more information about your audience.

This data helps you in creating personalized emails and recommendations in future. These cool ideas boost your engagement and turn your audience into a community who’s together and supports each other.

This way, you aren’t just building customers, but making lifelong loyal and trustworthy relations with people all over the world.