Augmented Reality (AR) can be the next big thing. We’re already witnessing some of its applications. This technology can potentially make our lives a lot easier and more convenient. However, people often wonder how an AR zone app can affect their lives in the future. Hence, this post will discuss how AR can impact different industries.
Industries Augmented Reality Will Impact the Most
Here are 11 industries AR might affect in the near future:
1. Marketing
Marketing is a billion-dollar industry, and recently, it has gone digital. Marketers use new techniques and technologies to promote products to a larger audience and improve brand engagement. So, how can AR impact digital marketing? Let’s say you go to a shopping centre, and a shirt catches your eye. Unfortunately, there is no one to tell you the product’s price. You’ll have to dig in and check the tag yourself. But, with augmented reality, you can see the price and characteristics of any product you point your camera to. An AR app can also apply promo codes to avail discounts directly from their phone and check out. With the help of this technology, you don’t need to hire cashiers or customer attendants.
2. Dating
People need love. This is why the demand for dating apps increases every year. Of course, the dating system is already quite advanced, as you can easily match people and start a conversation with them. But, AR can further enhance your experience. For example, before going on a first date, you won’t need to memorise your potential partner’s interests anymore. Instead, with the help of AR, you can discover different details about them in real time. Also, if you put AI in the mix, you can analyse the impact of your conversation on the person you’re addressing.
3. Medicine
Since the COVID-19 pandemic, the pharmaceutical and medical industry has grown leaps and bounds. There are hundreds of new discoveries and treatments. In addition, there are many startups like Doclink providing people with remote medical assistance and guidance. They have created apps where people can discuss their health issues with doctors and get useful medical advice. However, AR can further improve the functionality of such apps. For instance, doctors can see 3D MRI images and consult patients accordingly.
4. Shopping
Another problem people faced during the pandemic was that they couldn’t check how an outfit would look because they couldn’t access changing rooms. With AR, you can see a 3D visualisation of how an outfit would look at you and what size is perfect for you according to your body measurements. You can also shop for furniture online and see how it matches the interior of your house and where you can keep it.
5. Sports
Sports entertainment is a multi-billion dollar industry. However, most of us watch matches on a screen. Therefore, to enhance the viewership experience, leagues introduce different AR-based features. For example, if you’re watching a soccer match, they show in-game details like statistics, ball trajectory, and speed with the help of AR.
6. Interior Designing
Augmented reality can do a lot more than just measure objects and walls. If you’re an interior designer, AR can work wonders. For example, you can simulate the colour and designs on walls, add imaginary furniture, and help your client visualise the interior design. These apps can also help you calculate the material and labour costs.
7. Data Visualisation
Data plays a crucial role in our lives. Everything we do is recorded in the form of data by different entities. However, these analytics and statistics are hard to understand without proper visualisation. For example, if you’re conducting a presentation, you won’t show raw data to the audience, as they won’t be able to understand anything. You have to visualise relevant quantitative information in the form of tables, infographics, graphs, and charts. AR can also assist you in explaining the meaning behind these insights. It can bring your data to life.
8. Collaboration
While working from home during COVID-19, we all discovered new ways of collaborating with remote co-workers. AR has the potential to erase barriers and create an amazing collaborative business environment. You can communicate with your colleagues overseas and manage and work on projects with them. For example, let’s say you’re in an AR-based meeting where the host writes information on a virtual whiteboard. If you want to access the information later, you can instantly record the meeting and save everything written on the whiteboard.
9. Education
AR can revolutionise the education industry. The use of multimedia has increased significantly in schools, colleges, and universities. As a result, teachers look for different ways to explain complex topics interestingly and engagingly. For instance, if a teacher wants to describe how the solar system works, they can use an AR-based model, where students can observe different planets and their distinct characteristics right before their eyes.
10. Tourism and Transport
We all use maps on our phones almost every day. Some of you might even have a navigation system in your vehicle. However, looking down at the screen while driving can be quite dangerous, and it has caused multiple accidents in the UK. Some companies came up with a holographic navigation system, but it’s not efficient and cost-effective. With the help of AR, you can see navigations while keeping your eyes on the road. For tourists, you can use AR-based navigations and access information like hotel prices and bus/train fares in real time.
11. Teleconferencing
We all attended classes and meetings on video conferencing apps like Google Meet, Zoom, and Microsoft Teams, didn’t we? However, the experience wasn’t very convenient for many. For instance, engineers found it difficult to explain the working of different machines. They could only screen share and show videos or presentations. With AR, they can place the prototype on a boardroom table, and every member can learn the details in real time. They can also show its functioning to help members understand the technology better.
12. Weather Forecast
There are many apps providing weather forecasts with the help of AR these days. You can take your phone outside, and the app will display information like rain probability, air quality, temperature, and wind speed. News Channels can also use AR to present weather forecasts in an innovative and creative manner.
Verdict
AR is the future. But hiring an expert to develop an AR zone app can prove to be quite costly because you’ll have to pay expensive charges to avail their services. Instead, you should opt for our Android and iOS app solutions. At AppSocio, we use advanced technologies to create a feature-packed and easy-to-use app for your target audience. Also, our service is highly affordable. Therefore, we’ll help you keep the cost of your project as low as possible. Want to avail of our service? Place your order today!