11 Growth and Marketing Hacks You Need to Survive in 2022

Growth hacking is a well-known word in digital marketing, and many businesses are working on this concept to achieve their business goals. As the name goes, growth hacking includes the strategies that can deliver you profitable growth results faster than the traditional approaches. Well, don’t take it otherwise. You aren’t gonna see results over the night. Proper planning and execution are the keys.

Here are the top 11 growth marketing strategies that you can use in 2022 to compete against the fierce competition and hack your growth from the market. 

What is Growth Hacking?

Growth hacking is a word that refers to a variety of growth-oriented activities. It’s most typically applied to early-stage businesses that need to expand quickly yet have a restricted budget.

The goal of most growth hacking tactics is to get as many users or customers as possible for as little money as possible. 

Growth hacking entails being resourceful, imaginative, and analytical with one goal in mind: to expand.

The goals always govern how we approach business growth hacking, allowing us to focus on a specific goal we want to achieve for the benefit of the entire firm.

Growth hacking uses automation, data analytics, and innovation to help businesses develop without spending a fortune. At the top of a funnel, growth hackers must employ unconventional methods to entice customers. As a result, they are always coming up with new strategies to increase traffic.

Growth hacking is critical for startups and other low-budget businesses. Even if they can’t afford expensive marketing approaches, this concept allows firms to grow their audiences and increase income.

I guess you get the idea of growth hacking and why it’s important. Let’s learn the best growth hacking strategies. 

11 Growth Hacking Strategies

1. Influencer Marketing

You must have heard of it many times, but literally, it is a growth hack. Influencer marking can help you get vast audience exposure within a very short time. It may cost you, but the results will justify the cost. If done right, then influencer marketing is highly cost-effective. 

Choosing the right influencers for your brand marketing is crucial. You must make sure that the followers of your target influencer are your target audience. It wouldn’t make any sense to promote your brand to the people who aren’t your customer. 

It seems pretty obvious, but many people make this mistake. You don’t have to collaborate with big stars to do influencer marketing, do some market research, and you’ll find some micro-influencers in your niche. This way, you only target your prospects, and our influencer marketing campaign will work effectively. 

2. HARO (Help A Reporter Out)

Another highly effective growth hack that you can use in 2022. You can get your brand on some of the popular publications with HARO. This much exposure can uplift your brand to greater heights. 

Sometimes journalists and reporters need the help of industry experts to prepare their content, and they put their request on HARO. Now, people of that particular industry are welcome to provide the relevant content. Obviously, there are many people, so you have to pitch, and reporters select the one which they found most helpful. So, sign up on HARO, and select your interest industry. Now, you’ll get the reporter requests thrice a day. You can pitch on the ones you are confident in and have significant expertise. You’ll be reached out by the reporter if your pitch gets selected by them. 

You can also go for the paid option, where you get early requests than others, so you can pitch first. But, it’s up to reporters they select your pitch or not. 

Once you get the chance, your content will go live with your relevant link in the content. 

There is no other easy way to get yourself mentioned in giant publications.

3. Co-Marketing

Co-marketing is the collaboration of two brands for a marketing campaign to tap into each other’s audience. It is an efficient way to increase your reach and get more customers. All you have to do is choose the right partner for co-marketing. Their audience should be your prospects. Once both parties have shared benefits, you can create your marketing campaign to promote your brand to each other’s audience.

4. Adjacent Marketing

Markets that are near to what a firm already does are known as adjacent markets. You export your skills and capabilities when you use adjacent marketing as a growth hacking technique. This is akin to maximizing your key competencies in order to offer fresh value for new clients.

It’s a bit tricky, but with proper research, you can utilize your current capabilities to extend your business in a new market. If you wish to implement the adjacent market approach, the first step is to assess the new market. 

You should think about things like how competitive the market is, how large of an opportunity it is in terms of potential volume and profitability, whether there are any legal hurdles that could cause you problems, and so on. Then you must examine your own abilities as well as existing channels.

5. Podcasts

Content is not all about text content, and you must include all different types of content formats to get the maximum audience engagement. Podcasts are getting popularity exponentially in the online marketing world, and marketers are using this content format widely. 

You don’t have to create your own podcast to reap the benefits. Just find some podcasts of your niche, and approach them to become a guest speaker on their podcast. You can’t get on the famous podcast in the first short, so start with small podcasts. 

This way, you’ll increase your reach to the audience who consumes your industry content through podcasts. Reaching out to maximum relevant audiences is vital to get more business, and podcasts are one of the ways. 

6. Interactive Content

Because interactive material is fresh and distinctive, 91 percent of purchasers like it. It allows customers to form stronger bonds with brands and become more involved in the purchasing process.

Polls and surveys, calculators, infographics, games, contests, product recommenders, and so on are all examples of interactive content.

Interactive content has a number of advantages, one of which is that it encourages visitors to stay on your site longer, increasing the likelihood that they will convert. As a result, Google will regard your website as authoritative.

7. Online Contests

Online contests are an amazing way to engage your audience across multiple channels. You can create some amazing contests and offer rewards to the winners in order to encourage people to participate. Moreover, you can add a step where participants need to share your contests on their social media. 

This way, more people will know about your contest, increasing brand awareness and engagement. People love free stuff and winning things; contests hit right at the spot.

8. Video Marketing

Many organizations and businesses are interested in video marketing on social media and video hosting websites. Sharing amusing/relatable films keeps your audience interested while also developing a brand connection. 

In fact, on a website with video, the average user spends 88 percent more time than on one without. These figures demonstrate the reach of video marketing in terms of increasing user engagement and retention. The short videos are pretty popular these days, so you must consider the TikTok, Reels, and YouTube shorts. 

9. Join Community

Digital marketers have always benefited from being active on social media and connecting with various communities. Companies can benefit greatly from Facebook Groups, Quora, LinkedIn Groups, Google+ Communities, Twitter, and other social media platforms. 

It’s vital to be part of the community, so be active and make valuable contributions on relevant platforms. You don’t have to be always promotional, just provide solutions to your customer’s problems, and they will consider you as a reliable source. 

It will strengthen the customer relationship and improve brand loyalty. The key behind more sales is not being salesy. People don’t like those brands that do promotions all the time.

10. Referral Marketing

Referral marketing is a word-of-mouth campaign launched by a company to encourage existing customers to recommend their family, friends, and connections to become new customers. 

This is a strategy that has recently acquired popularity among a variety of companies. Referral marketing is effective since it benefits both the company and the person who has chosen to take on the responsibility of referring them because they receive a share of the total transaction made by the referral.

Referral marketing, in contrast to pure word-of-mouth tactics, which are entirely consumer-driven and leave the company unable to track, edit, or assess message content, advertises and compensates the referrer for allowing a company to do so. So, more control and better results. 

You can incorporate affiliate marketing to boost your referrals. The only difference is, referrals will come through your affiliates instead of customers. As your affiliates get incentives, they are more likely to deliver you better sales. It’s recommended to use affiliate software so that you can govern things from one place and execute your strategy efficaciously. 

11. Content Repurposing

We presume that when you create content, whether it’s a blog post, video, instructional, ebook, or anything else, you spend a lot of time and effort on it. And it’s not the best feeling in the world when your content doesn’t get the exposure or engagement it deserves based on how much time you put into it. 

That’s why repurposing one sort of content to different forms and marketing channels can help your company get the most out of all of the research and effort that went into developing it in the first place.

These are the growth hacks you must try in 2022.

All these hacks are highly effective and can deliver you profitable results if done right!

These growth hacks can help you generate fruitful results and beat your competitors. With time competition will grow more, and you need such hacks to earn business and grow exponentially.

So, try these and share your results with others, so they can grow as well!

Moreover, if you are an online marketing agency or expert, then employ these hacks for your clients to deliver better results.

Good luck!