You can understand the importance of logos by imagining the word McDonald’s in your mind. What did you see? Didn’t you see the letter ‘M’ with golden arches along with burgers? Most probably, most of you have imagined it. And that’s the role a logo plays in a brand. If people love a brand and its logo is good, they double love that brand. When a business starts, the business owner looks for a logo that would be his brand’s identity.
However, some new people have little information and knowledge about logo design. Most of them settle for such graphic designers who make them copied logos. It can put them in legal trouble. Therefore, you need to know some basics of logo designing. Below we’ll discuss four problems new businesses face making a logo. We’ll also tell you how to overcome those problems.
4 Problems in Logo Making and How to solve them
1. Not knowing the purpose of a logo
It’s the biggest mistake to make a logo without knowing the purpose it serves and how it can be helpful for your brand. If you only make a logo for your business because you see everyone else has a logo, you are not doing it right. Know what your business is serving to its consumers? What’s the niche of your business? Know the details about your target audience, like their gender, demographics, age, and interests. All the big brands you see are focused on their products and services, and they have a purpose. For example, KFC ensures it delivers the best crispy chicken to you. Customers need to know what problem your company is solving.
2. Making a Logo keeping a trend in mind
Another mistake some people make is making their business logos on trends, thinking they will get famous. It is not recommended to do this. Your logo should be timeless. If people see it five years from now, it should still make sense. Therefore, it’s best not to design logos on viral things and trends. However, logo making is a creative process, and it should not have any boundaries. However, you need to consider a specific set of rules that, if not implied, can make your logo devalued. But if you think a trend won’t affect your logo in the long term and your logo is also looking good, you can consider making a logo like that.
3. Not ensuring the logo design is legible and easy to use
When custom designing a logo, many people use fancy fonts and arrange them in symbols and difficult-to-read text images. Your audience should be able to read whatever you have written with no trouble. However, we have a few cases where people find it a little challenging to read the text in a logo, for example, the LG logo. Such logos don’t come under those with lousy readability. We suggest hiring a professional to make a logo. Even if you ask him to use fancy fonts, he will design it so that your logo would still have good readability.
Another mistake by some individuals who design their logos is that sometimes they use several fonts in one logo. They might think it will make it look good, unique, and fancy, but it doesn’t appear pretty most of the time. However, you can use a maximum of two fonts in a logo.
4. Investing all the money in logo
Logos means a lot of a business. It gives your brand an image and stamp so people can recognize it. However, there are other things in business that you need to focus on, too. When someone starts a business, usually he doesn’t have significant amounts. If he still invests an enormous amount in hiring an expert logo maker, he would get an excellent logo. But then I guess what he would do for his business with no money? So, a person needs to wisely invest in a logo, keeping in mind that he can change it later on when he has a reasonable budget. Also, it is necessary to change your logo if it’s not very good-looking since good logos make good businesses even better.
We have talked about four problems businesses face in their logo design journey and how you can overcome them. Keep this information in mind if someone is making a logo themselves or a new intern graphic designer designing a logo. To conclude, you can create a logo yourself by using drag-and-drop online tools if you don’t have enough budget. You can also hire amateur graphic designers to do the job for you. However, when your budget increases, make the logo amendments to improve it. We recommend not starting designing a logo on a computer before sketching it on paper first. Make sure you wait 10 minutes to see your sketch design to ensure if it’s good enough or needs improvement.
Moreover, test different versions of the logo to find what works best. This logo will reflect my company. Ask for feedback from your family, relatives, and friends and tell them to give you frank suggestions. If you need affordable graphic designers who can provide you with plenty of logo designs at less price. In that case, you can contact any company that offers affordable logo design services. Tell them your requirements about the logo, and they’ll design several excellent designs for you.