11 Useful Tips for Writing an Impressive and Persuasive Business Proposal

It won’t be an exaggeration to say that there is a lot riding on your business proposal. A well-written proposal can set you apart from the competition, impress prospects and change the course of your business. But writing this dynamic document is not an easy feat, even if you know your organisation inside out. Putting your vision on paper takes time, effort and expertise. 

In this post, we are sharing some key points to keep in mind to draft a compelling business proposal.

Focus on the Prospect

Since the goal is convincing the prospect, you may be tempted to talk about yourself. But that’s not the only thing you should focus on. Rather than just mentioning how great your products or services are, your proposal should talk about how these products or services can help the client. 

Take it Seriously

If you are planning to put together a business proposal overnight, then think again. You may be able to write a proposal, but it probably won’t be good. Whether you want to win a coveted contract or persuade investors, don’t take this task lightly. Dedicate time and effort to drafting a convincing proposal.

Invest Resources in Research

Researching your client is a key part of creating a well-rounded proposal. At the same time, we also urge you to look into your competition. Investing resources in research will help you put together a standout proposal. 

Get Professional Assistance

Putting words on paper isn’t everyone’s skill set. While you may have a powerful vision, you may not have the writing skills to accurately communicate it in a proposal. Instead of letting mediocre writing skills get in the way, it’s better to get professional assistance. Involve technical writers in writing business proposals for your organization.

Unclear Structure

Your proposal needs to make sense as a whole. That’s why it’s advised to draft a clear and logical outline before writing a proposal. This outline will ensure your business proposal has an easy-to-follow structure.

Pay Attention to Presentation

The presentation can make or break the success of your business proposal. From proper margins to legible font styles, pay attention to every aspect of your proposal’s visual appeal. A well-designed proposal is not only attractive but also makes comprehension easier.

Avoid Unnecessary Information

There’s no point in mentioning unnecessary information in your business proposal and making it longer. Readers shouldn’t have to fish for relevant information from your proposal. So stick to including important details and keep it succinct.

Share Success Stories

Words aren’t enough to back your capabilities. You need to include real-life success stories to support your claims. Including past achievements and client testimonials helps establish credibility and trust.

Don’t Forget Call to Action

What do you want the prospect to do after they read your proposal? Do you want them to give you a call? Or set up a meeting? It’s crucial to mention a clear call to action to encourage the prospect to get in touch with you. The client won’t say ‘yes’ if you never ask!

Carefully Proofread

All your hard work will go to waste if you don’t bother to proofread the proposal before submitting it. Even a minor grammatical or mathematical error will make your company look careless. Make sure you go through all the important details and proofread the document multiple times.

Don’t Copy-Paste

If you are new to business proposal writing, there’s no harm in taking inspiration from successful proposals. That being said, taking inspiration and plagiarism are two different things. Don’t jeopardise this opportunity by blatantly copying and pasting.

Final Words

Your business proposal plays a crucial role in persuading clients to collaborate or invest in your business. Why let this valuable opportunity pass you by? Hopefully, the aforementioned tips will help you put together a convincing and relevant business proposal.